Allan Cooke and Nic Bean dive into the future of the Enduro World Cup and why it’s been such a challenge to bring the sport to a broader audience. From the struggles of capturing the action for media to the potential solutions that could finally make Enduro shine, they break down what needs to change and why there’s still so much hope for the format if done right.Tune in for insights on the sport’s evolution, the unique challenges of covering Enduro, and what could be the turning point for its global popularity.Shop the latest MTB gear: https://reconmtb.com