Sign up to save your podcasts
Or
Share Is Influencer Marketing Worth It?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Is Influencer Marketing Worth It?
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By The Wharton School
4.3
8585 ratings
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.
Hosted on Acast. See acast.com/privacy for more information.
More shows like This Week in Business
View all
Exchanges
978 Listeners
The McKinsey Podcast
393 Listeners
Coaching for Leaders
1,470 Listeners
HBR IdeaCast
180 Listeners
Cold Call
197 Listeners
WSJ Minute Briefing
674 Listeners
Wall Street Breakfast
1,039 Listeners
HBS Managing the Future of Work
105 Listeners
Inside the Strategy Room
169 Listeners
Me, Myself, and AI
106 Listeners
Coaching Real Leaders
666 Listeners
The So What from BCG
220 Listeners
HBR On Strategy
75 Listeners
HBR On Leadership
167 Listeners
Stanford GSB: View From The Top
22 Listeners