This week Anna and Matt are taking you through the latest relationship trend, the ‘soft launch’. It’s a marketing strategy designed to launch your relationship to your online followers, and no doubt something you’ll have to know all about in this modern dating world! 

Matt explains his ‘soft to hard launch’ strategy with Magical Date Girl, and whether or not it’s better to opt for a hard launch verse a soft launch approach. 

Stay tuned to hear some top tips on how to soft launch a relationship! 

P.S. Matt reveals when he first said I Love You with his mysterious magical date girl! 

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See omnystudio.com/listener for privacy information.