When do you throw in the towel and delete your Facebook Group?

For a while now online marketers have been saying that Facebook Groups are dead, that they don’t matter anymore, that they are a waste of time, and I think that’s soooooo not true.

With Facebook’s recent changes to cast a deep net instead of a wide net within the world’s largest social media outlet, they are now emphasizing Facebook Groups as a way to facilitate those deeper connections. They are more private, more intimate, and much more focused on relationships.

As an online entrepreneur, it’s never been a better time to monopolize on this new emphasis.

But time and time again mompreneurs start Facebook Groups with the best of intentions, only to let them fall to the wayside when they stop working. Usually what happens is there is a flurry of activity when the Group is first started, but eventually over the course of a month or two, engagement starts to dwindle, so it is assumed that no one is interested anymore and the Facebook Group Admin slowly starts to fall out of love with their Facebook Group.

On the other hand, you see the bigger names in your industry shutting down their Groups of tens of thousands of members. Why would they walk away from all of those potential clients? It seems crazy to do such a thing!

RESOURCES:

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