Culture Study Podcast

Is Personal Coaching a Scam?


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Today, there are coaches for everything. Business, fitness, careers, breastfeeding, parenting, ADHD, MLMs, divorce… even death. Is it bullshit? Or is it offering a valuable service? And how can you tell the difference in a totally unregulated space? Jane Marie, host of The Dream, joins me to delve into the world of personal coaching.

Show Notes:
  • Listen to The Dream! Season 1 is about MLMs; Season 2 is about the wellness industry; Season 3 is about coaching.

  • I’ll also recommend this great conversation with Meg Conley re: LulaRoe

  • An explainer on NXIVM and the criminal investigation around it

  • Re: the settlement against Gwyneth Platrow/GOOP/jade eggs

  • I wrote a bit about the research around the surge in interest in productivity books and apps here

  • Re: inbox zero — You’re Wrong About Email

  • John Cougar Mellancamp’s LIFE COACH DAUGHTER Teddi

  • Pre-order Jane’s book on MLMs: Selling the Dream: The Billion-Dollar Industry Bankrupting Americans (out March 12th!!!!)

  • Follow Jane Marie on Instagram

We’re currently looking for your questions for future episodes about:
  • Online shopping culture, including but not limited to people’s reliance on reviews and/or compulsion to leave reviews

  • Student loans— how we talk about them, think about them, take this wherever you want

  • All things ACOTAR

  • Anything you need advice on!

  • You can submit them (and ideas for future eps) here (and here’s the subscriber-only priority form)

For today’s discussion: What’s your experience with the coaching world? When would you choose therapy instead?If you’re a coach, how do you think about “success,” and what do you grapple with when it comes to others’ understanding of what you do?

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Culture Study PodcastBy Anne Helen Petersen

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