Katherine Rice, founder and owner of Wildcat Marketing from Eugene, Oregon, joins Derrick Ratliff as a long time friend, former co-worker, former remote employee, current marketing contractor, and ongoing expert in the field of outdoor industry marketing and media. They discuss how real relationships shine through in small town local business marketing, how the explosion of social media has transformed marketing reach and trends to hunters and outdoorsmen, and how Kat is probably the first person to harvest a blacktail deer with a 22 Creedmoor. And there may have been a random conversation about dancing goats …

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On The Horizon episodes brought to you by:
Horizon Firearms
Texas Ammunition
iota Outdoors
Stiller
22 Creedmoor

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Video version available on Horizon Firearm's YouTube Channel and Rumble Channel.

On The Horizon podcast: Founder of Horizon Firearms Derrick Ratliff gathers guests to share and discuss outdoor industry expertise and memorable hunting adventures. Favorite topics include long-range shooting, custom rifles, 22 Creedmoor, outdoor experiences, and from time to time some family talk and life lessons.