Adam, Joanna, and Zach talk about the Honey Deuce, the signature cocktail of the U.S. Open, and whether it - and other drinks tied to a specific sporting event - can actually make a meaningful impact for brands. Is the pairing of the Open and the cocktail something that works but can't really be copied, or are drinks companies shying away from what could potentially be a powerful branding opportunity. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Joanna is reading: The Secret Ingredient in Your Drink? The Soundtrack.

Zach is reading: The Prized White Wines Collectors Covet Most — That Aren’t Chardonnay

Adam is reading: From Green Tea to Picklebacks, the New Era of Shots Is Packaged

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