Business Essentials

Is there too much AI hype?


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The fear of being left behind is driving AI adoption without businesses having a clear understanding of it. Brad Kasell, Principal Technology Strategist for data experience platform, Domo, says ChatGPT for example can provide powerful capabilities for analysing data, but that many businesses only use it for basic tasks. He says, using unstructured AI data can expose hidden biases and deficiencies, making data quality a significant risk. Brad says, AI needs to be applied thoughtfully, focusing on solving genuine business problems rather than embracing it because it’s on trend.

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