In this podcast, I will challenge listeners to consider the losses that are associated with not taking their marketing data seriously. Does your organization see your marketing data as a strategic asset? Even if you answer "Yes" you need to listen to this podcast.

This podcast is supported by a LinkedIn article that can be found here: https://www.linkedin.com/pulse/your-marketing-data-strategic-asset-brian-pasch

You can also learn more about the Automotive Analytics & Attribution Summit (AAAS) here: http://automotiveattributionsummit.com/