Do you know what it's like to stay unwavering and fully committed to asking questions and seeking to understand the other person's perspective, versus sharing expertise or having all the answers? That powerful shift from no longer making yourself the lead character in the conversation, and instead allowing the other person to take on that lead role. This is exactly what long time client and friend Andy Vetor, Chief Growth Officer and President of MJ Benefits Consulting has done throughout his career as a top producer and leader.

Warning, if you've convinced yourself that competency is how you build trust and win business—you won't like this episode.