If your website feels like a digital business card instead of a lead-converting machine… this episode will help you change that.

I’m joined by the brilliant Mikaela, founder of Pet Marketing Unleashed and the host of the Pet Marketing Unleashed Podcast. She designs high-converting pet business websites (yes… including pet photographers) and teaches SEO in a way that finally makes sense.

We chat about how your website can become the hardest-working part of your business. Even when you're sleeping. Even when the algorithm feels like chaos.

Inside the episode:

✅ What SEO actually means in 2025

✅ Why you probably don’t need to hire someone monthly to “do your SEO”

✅ The #1 area to fix first if your website isn’t converting

✅ How to stop attracting low-intent enquiries

✅ Blogging topics that actually drive bookings

✅ Simple ways to track what’s working

✅ How AI search is changing what Google wants to see

✅ What your homepage must include above the fold

✅ Why clear, human messaging converts more than pretty layouts

✅ Should you have a freebie or opt-in? And where should it go?

If you want more enquiries from people who actually value artwork and full-service photography, make this episode your next listen.

🔗 Resources Mentioned

• Pet photographer website template: https://www.petmarketingunleashed.com/pet-photographer-website-template
• Website headline tips blog: https://www.petmarketingunleashed.com/post/website-headlines
• SEO course for pet businesses: https://www.petmarketingunleashed.com/seo-course
• Copywriting service: https://www.petmarketingunleashed.com/copywriting
• 18 blog ideas for pet photographers: https://www.petmarketingunleashed.com/post/blog-post-ideas-pet-photographers

🎧 About Mikaela

Mikaela is the founder of Pet Marketing Unleashed and host of The Pet Marketing Unleashed Podcast. She helps petpreneurs build stress-free businesses with strategic branding and websites that work hard for them. With the right systems and messaging in place, she supports pet business owners in attracting dream clients with ease.

Explore Mikaela’s resources:

Website: www.petmarketingunleashed.com

Podcast: https://www.petmarketingunleashed.com/podcast

Instagram: @petmarketingunleashed

✨ Want to Be Coached Live?

Interested in being featured on a future coaching episode?

Apply here: https://forms.gle/oocMwawVB3de6aM29

📲 Connect with Ina

Instagram: @inaj.thepetphotoceo

Email: [email protected]

Mentoring & Coaching for Pet Photographers:

https://www.inajphotography.com/coaching

💬 Join the Pet Photographers’ Collective

If you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1