It's a Customer's World with Andy Murray

In this episode of “It’s a Customer’s World” podcast, host Andy Murray is joined by CPG and E-Commerce thought leader, Chris Perry. Their conversation provides education on essential terms to understand in the emerging space of Retail Media Networks.

Listen in to learn about the following terms and concepts in the context of Retail Media Networks:

03:17 RMNs

05:40 On-Platform

07:30 Off-Platform

11:30 PDP

13:34 Digital Shelf

15:36 DSP

20:15 DMP

22:15 Trade Desk

24:45 LiveRamp

28:00 First-Party Data

29:25 Clean Rooms

33:55 Segmentation in Retail Media

42:45 CPM

45:10 CPC

50:15 ROAS

50:52 ACOS

53:33 IROAS

56:33 Last Touch Attribution 

57:16 Multi Touch Attribution

58:20 MMM

01:00 Guest Introduction

04:25 The Shared Challenges around RMNS

09:40 The Role of Academic Research in an Evolving Space

14:50 The 7 C's to Reach the Future

18:45 Finding Consistency in an Evolving Space

24:00 The Leadership Mindset Needed to Lead Through Change

28:00 The Importance of Outcomes

00:46: Introducing the Retail Media Network research project

01:40 Getting to know the Walton College of Business research team

03:00 Why the Walton College of Business is invested in RMN research

08:15 The promise of Retail Media Networks

15:20 The reality of Retail Media Networks

28:28 The future of Retail Media Networks

36:00 How industry experts view the current and future state of Retail Media Networks

DOWNLOAD THE WHITE PAPER HERE:

Realizing the Promise of Retail Media Networks

01:25 Kevin Roberts on Navigating Life with Purpose

04:48 Sherilyn Shackell on Finding the Right Company

06:50 Jim Stengal on the Strength of Confidence

08:35 Sarah Goforth on When to Pursue Entrepreneurship 

10:01 Paco Underhill on Getting Out of your Comfort Zone

11:40 Simon Miles on Creating a Broad Skill Set

12:50 Jeff Swearingen on Creativity

14:10 Nick Fine on the Power of Psychology

15:39 Chad Fox on Staying Fresh

19:36 Rishad Tobaccowala on Continuous Learning

01:50 Art and Science of Marketing

04:56 The Role of Intuition 

08:00 How to Address Blindspots and Biases

10:20 When to Rely on Intuition

13:24 Misconceptions of Marketing 

17:02 Our Brains are Ignoring Machines 

19:11 The Truth about Today’s Attention Spans

21:32 How to Develop Deep Consumer Insights

22:45 The Creation of Shopper Passports

25:20 The Power of Observation and Intuition

11:41 The Power of Empathy

19:22 The Promise of Retail Media Networks

22:57 The Unique Dollar General Audience

35:03 Advice for Young Practitioners 

45:11 Hope for the Future

06:48 Product Management vs Project Management 

19:10 What Corporations and Startups Can Learn from One Another 

25:42 Myths of Entrepreneurship

34:40 The Blossoming Startup Community in Northwest Arkansas 

46:15 The Role Universities Play in Entrepreneurship and Innovation 

Follow the host:

https://tinyurl.com/bdh3y5rn

Follow the guests:

https://tinyurl.com/mp9uuebv

Follow the initiative:

https://tinyurl.com/576p2nf2

Podcast References:

Brewer Entrepreneurship Hub: https://tinyurl.com/322ch4m5

Startup Junkie: https://tinyurl.com/26fe5dzn

Startup Village: https://tinyurl.com/yu4trur4

The Greenhouse: https://tinyurl.com/y6tv4xv8

12:09 COVID-19'S temporary and permanent impact on consumer behavior

20:40 Misconceptions around supply chain innovation and growth

23:50 Connection between supply chain logistics and customer centricity

31:00 Concerns around last mile delivery and where it is heading

40:15 How women are impacting supply chain

44:26 Optimism for future supply innovation and growth

Follow the host:

https://www.linkedin.com/in/andrewlmurray/

Follow the guests:

https://www.linkedin.com/in/rod-thomas-a409a41/

https://www.linkedin.com/in/stephaniethomasuark/

Follow the initiative:

https://www.linkedin.com/company/customer-centric-leadership-initiative-sam-m-walton-college-of-business/

In this episode of It’s a Customer's World podcast, Andy Murray is joined by renowned author and shopper marketing thought leader, Paco Underhill. In Paco’s newest book, How We Eat, he explores the transformation of where our food comes from and how we buy it. Paco answers 11 questions, one for each chapter of his book, from @WCB Students completing a senior level marketing course. Paco provides insight on a wide range of topics and leaves the students with advice to help guide their future careers.

Links:

Learn more about Molly Rapert and connect with her on LinkedIn

Learn more about Andy Murray

Learn more about the “It’s a Customer’s World” podcast.

Learn more about the University of Arkansas and its Customer Centered Leadership Initiative.

Learn more about the University of Arkansas’ business school, Walton College.