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Geoffroy de Drouas, Business Development General Manager of Bonia Group joins us on the breakfast grille to discuss:
- Bonia's position in the market
- why it acquired Jeco Pte Ltd in Singapore and its impact on cash balances
- who they sell to
- product diversification and quality within each of each brands
- variable shopping habits of their different markets
- whether their branding strategy is confused
- brand ambassadors
- implementation of travel retail strategy
- multiple brands and the impact on the group
- the group's vision and identity
- his seemingly all encompassing job title of "Business Development General Manager"
- working in a family run business
- financial performance
- regional growth and the cost to the business
See omnystudio.com/listener for privacy information.
By BFM Media5
33 ratings
Geoffroy de Drouas, Business Development General Manager of Bonia Group joins us on the breakfast grille to discuss:
- Bonia's position in the market
- why it acquired Jeco Pte Ltd in Singapore and its impact on cash balances
- who they sell to
- product diversification and quality within each of each brands
- variable shopping habits of their different markets
- whether their branding strategy is confused
- brand ambassadors
- implementation of travel retail strategy
- multiple brands and the impact on the group
- the group's vision and identity
- his seemingly all encompassing job title of "Business Development General Manager"
- working in a family run business
- financial performance
- regional growth and the cost to the business
See omnystudio.com/listener for privacy information.

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