Chris is the founder of America's fastest growing hummus brand - Ithaca Hummus. In this episode we discuss:Why you must create content that leave people with a feeling of "they get me"Changing the perspective from "steal market share" to "let's grow this category"Why he didn't go onto Amazon for the first 7-years but has just launched with a huge bangThinking about how you can communicate with your packagingWhy educating customers why you are premium is much better than running discounts...

Taylor breaks down specific steps to get 60-90 pieces of fresh influencer content each month, without breaking the bank.In this episode we discuss:Influencer seeding, what is it and why you need to approach influencer marketing with this techniqueHow to approach influencers and build a relationship from day oneHow you can repurpose influencer content for social media advertisingTools you can use to collect influencer content more easilyTips to obtain access to your influencers content without...

Juliana and I talk about the impact iOS15 is going to have for brands communications. We then warm up a little and get into how you can optimize your email flows and segmentation to provide richer experiences.In this episode we discuss:Apple's iOS15 updateHow to communicate with your customers via emailWhy % discounts on your website landing pages aren't workingYou can find Juliana on LinkedIn here.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design...

Cody worked with everyone from LeBron to Mummy bloggers as his entrance to the influencer world. As I continuously bang on about the importance of content and marketing, it felt natural to shine some light on a lesser talked about topic on Amazon - influencers.In this episode we discuss:How can brands identify the right influencersThe importance building a foundation with your influencers and not being purely transactionalIdentifying the easiest route to reach influencers onlineFree tools for...

A detailed breakdown of the new tax changes for EU sellers. Alex from SimplyVAT put me in a state of trance as I desperately tried to take down notes on everything she had to say. With a number of big updates coming on July 1st 2021 it's important for you to understand how this impacts you as a seller in Europe.In this episode we discuss:Union OSS (one stop shop) and what it means for Amazon sellersWho is now responsible for charging VAT on Amazon EuropeHow is VAT charged on Amazon EU now and...

Himanshu spent 3.5 years working at Amazon India within the newly formed advertising team. He's since been leading our Amazon Advertising team, supporting brands across the globe with their ppc strategies.In this episode we discuss:What is it like to work for Amazon IndiaWhy his morale compass was often challenged with Amazon's KPI'sWhat Amazon's initial onboarding process looked like when launching advertisingKey leadership principlesAmazon advertising trends from the last 6-monthsHow one ad...

Will runs an online pet brand. We normally natter on Sunday's about all "entrepreneurial" matters. Upon our 3rd healthy debate I figured it was logical to record some of our nonsense.In this episode we discuss:Why he is ignoring Amazon Australia and doubling down on his own websiteThe ongoing challenge of playing with small margins on AmazonThe benefits of building a brand moat and how that sets you up for sustainable successHow he gets 30% open rates on all his emailsCopywriting lessons and ...

Ben was one pf Thrasio's first European buys and he's now supporting brands looking to exit.In this episode we discuss:2 clinical things you need in place to maximise your value when sellingWhy planning to sell should be your immediate thought, never "I must sell"Why it's important not to be responsible for everything in your businessCrying to Seller Support at 3amOptions available to you when sellingWhy many brand owners get a fraction of their actual value when working directly with aggrega...

I like Elliot because he sells stuff that offends people. He's also running a cracking Amazon agency in Clapham, which is a great place to drink.In this episode we discuss:Sleepless nights with AmazonIs the hype about Amazon aggregators all a little bit sillyFinding evergreen productsThe importance of lowering the barrier to entry for consumables brands on AmazonThe downside of treating Amazon as an afterthoughtYou can find him on LinkedIn here.RESOURCESRead our News Feed.Book an Amazon Adver...

Charles and I natter away like a pair of old Queens. After an hour of rattling away during the "pre talk" we decided it'd be beneficial to just hit record.In this episode we discuss:How dangerous amazon fba aggregators might be for brands globallyHow to get more value when selling your brand to an aggregatorThe importance of an omni-channel presence and practicalities behind creating oneWhy driving traffic to Amazon from your own channels can be incredibly valuable You can find him on Li...