Francois was my tutor today. The topic was supply chain. In this episode we discuss:Differentiating what you need vs. What you wish you had on your first orderKey quality indicators to be aware ofA checklist of items you want to rattle through before you approach a supplierGetting better terms from suppliers and how to build a relationshipEducating yourself on supply chain for AmazonThe risk of not understanding the logistics of running an online businessThe triangle of; price, quality, ...

Judson takes creative content to a new level. He's made multiple clients cry with happiness after watching their new video. He, within 5 minutes, also shared a massively overlooked strategy to improve your main image and drive incremental increases in your conversion rates.In this episode we discuss:Building a series of brands on Amazon generating millions of dollars per year on the marketplaceKeeping on top of a large range of SKUs and learning how to prioritiseBrand stories and why you must...

I didn't want to stop recording. Loved what Charlie shared about community building and launching the brand Wild. It was nice to utilise the podcast platform in order to get a brand owner on, who's brand I'm fascinated by. Charlie shared some nitty gritty tactics him and his co-founder went through to get Wild off to a flying start.In this episode we discuss:How to build an active community group before launchingHow to validate your product idea at scaleHow to utilise a community to understan...

Naio blessed me with some Amazon Advertising knowledge, demonstrating how you can continue to peal the layers on the topic with no end in sight. In this episode we discuss: Segmenting competitors into tiers and creating specific campaigns accordingly Amazon advertising budget attribution The importance of creating high quality Amazon content for your ppc campaigns Why impressions is a frequently overlooked metric, that you want to be looking at Linkin...

Mike heads up marketing at Profitero, which explains why he made me look a fool as a podcast host. I often found myself having not much else to add because he covered the bases so well.In this episode we discuss:Where he learns about Amazon, what is the best source of infoSegmenting your portfolio to create strategies for each partSustainability vs. Growth mindsetHow brands can differentiate with their customer experienceHow to fully utilise the reviews you get on Amazon (or off)You can find ...

Ben and I worked together at Amazon, he now runs a series of brands on Amazon whilst holding down his day job at Gympass.In this episode we discuss:Why he isn't quitting his day job, despite his Amazon businesses bringing in enough income to do soWhat is an exit plan, why you should think about one, and what his looks likeThe rise of FBA acquisition companies like Thrasio, and how he'd build one if he were in their shoesWhat can you do to drive up the value of your Amazon business if you're t...

Dave and I sit down for a sharp session on what we can expect to see for your Amazon operations in the next 5-10 years.In this episode we discuss:Big changes he expects are coming this year, and in the next 5 years of operations/logisticsHis thoughts on Amazon LogisticsWhat conversations he think the Amazon transportation team are having at the momentAutomating delivery through roboticsSeller Fulfilled PrimeWhy Amazon has unreasonably high standardsYou can find Dave on LinkedIn here.Other res...

10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue. In this episode we discuss:Why surrounding yourself with brilliant contacts is the key to sustainable success on AmazonHow important tech and data will be in 2021, but whether or not it's levelling or widening the playing field.Is Amazon just a learning platform, which you can utilise as a springboard to something betterLaun...

Destaney and I dive into Amazon marketing funnels, and exactly what you need to do when building them out. In this episode we discuss:Sponsored video adsDriving brand awareness, and what campaign types you should usePulling on pain points with your ads, then delivering solutionsThe mindset you need to have with amazon advertisingWhen you need to invest in software, and why You can find Destaney on LinkedIn here. Other resources:LaunchPod Academy 14-day trialAmazon advertising a...

Jason is director of sales at Teikametrics. We talk about product market fit, which channel to launch on first, and the 3 buckets of advertising. In this episode we discuss:How to build a community and whyBuilding out better experiencesHow can amazon and your website work togetherBuilding incremental salesAnkle biter brands, why is scrappiness dangerous You can find Jason on LinkedIn here. Other resources:Get started with TeikametricsLaunchPod Academy 14-day trialAmazon adverti...