Brett managed to change my mind on a few things today. In this episode we discuss:Latest ideas behind title structure and whether you should include your brand nameUtilising Amazon advertising for brand awarenessIs ManyChat still a useful toolWhere you can drive customers from an insert cardRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

This completely changed how I think about email collection. One of the best conversations I've had on customer journeys in a very long time and sets the tone for what we can expect in 2021 onwards. In this episode we discuss:Why email pop-ups are done wrong 98% of the timeWhy you don't need a membership, you can just make all customers membersMost sales are down to timing not the offerThe biggest mistake we make with email collectionIntegrating quantative with qualitative dataThe downsid...

Lisa has been a packaging journalist since 1982. She's the executive editor of PackagingDigest.com and could not be better placed to take us through what many deem the unsexy world of packaging.In this episode we discuss:How can you make your packaging sustainable in a world that has suddenly started caring about it, particularly since CovidWhy Amazon reward brands that package products well and how to ensure you areThe 4-step experience customers have with your packaging and what to think ab...

An incredible breakdown of the 3-4 steps Amazon leaders take when interviewing candidates. GG has 5 years experience as an Amazonian, eventually positioning herself as a bar-raiser - essentially someone that is great at interviews. I found this chat exceptionally practical for me personally and will certainly be adopting many of the principles discussed with my recruitment going forwards.In this episode we discuss:Step 1: Why you need to build out a structure and principles for your business ...

John was director of operations and programs at Amazon kindle. He speaks to an array of different mechanisms they implement internally that you can take learnings from.In this episode we discuss:Asking your team to improve by 1X, 2X and 3X vs. Asking for marginal gainsChallenging those around you to think revolutionary rather than evolutionaryUnderstanding the importance of diving deep into an area where you're marginally under performingData hygiene, why clean obsessing over clean data is so...

My mate Sam from Amazon is beautifully posh and spends 30-minutes chatting about the FBA aggregator business. If you're considering selling your brand at some point, it's worthwhile being aware of how it all works, most importantly, how to sell for more money.In this episode we discuss:How do these companies value your brand/businessWhy 2021 is a good year to sellWhat you need to do to sell at a higher pricePreparing for an exitYou can see Sam on LinkedIn here.RESOURCESRead our News Feed.Book...

Ellenore was the global director of Kindle Content Risk Management at Amazon. A 13-year veteran gracing my podcast studio (not literally) to help all of us understand how Amazon looks at human resource management. I recently received a request on this topic, here is my delivery.In this episode we discuss:How to go about managing change, particularly when we think about the ongoing challenge brands are facing shifting to onlineHow Amazon think about attracting talentHow leadership at Amazon, p...

All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers.In this episode we discuss:The 3 step theory you must be aware of when thinking about customer LTVHow to score your customers and put them into different bucketsUnderstanding customer buying cyclesWhy qualitative data is so importantNet promoter scoresWhy it's impossible to game How to scale a business from a lifetime value perspective, day one strategiesWhy your em...

Joe specialises in Amazon Advertising. He builds long term strategies to set brands up for sustainable success.In this episode we discuss:Understanding relevancy on Amazon and how that is baked into your advertising strategyWhy everything comes back to conversion rateWhen do you switch from a launch campaign strategy to the long-term keyword harvesting strategyWhy there is no such thing as a good ACOSHow to broaden out your Amazon advertising funnelHow Amazon impacts your overall brand perfor...

Tom and I are brothers. He's become pathetically obsessed with creating great copy and building out email flows that drive CLV.In this episode we discuss:Creating sustainable success off of Amazon Why you shouldn't obsess with being profitable on the frontendWhat's been happening to customer acquisition costs over the last yearStrategies to improve customer retentionSegmenting up your customersTackling the ongoing abandon cart challengeCommon mistakes brands make when using emailBrand ex...