Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How he fought the 1P/3P fight at AmazonHow Amazon categories their different customers, and how they order them in importanceWhat it...

Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories. In this episode we discuss: How he fought the 1P/3P fight at AmazonHow Amazon categories their different customers, and how they order them in importanceWhat it...

Elizabeth proved, again, that there is always something new to learn on Amazon, particularly when it comes to advertising.In this episode we discuss:Advertising won't work if the product doesn't fitWhy you can't get married to anything on AmazonAds will only make a bad product fail faster$17 clicksWhy having a process and structure to your campaigns is crucial for saving time and improving the successConnect with Elizabeth on LinkedIn here.RESOURCESRead our News Feed.Book an Amazon Advertisin...

Chris has successfully built out one of the biggest UK agencies which focuses on supporting vendors and sellers expand across global markets.In this episode we discuss:Going for glory vs. Setting up your operationsHow to handle an Amazon negotiationUnderstanding the full market when entering a new locale, not just what's happening on AmazonLaunchPod Academy LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed cou...

Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce.In this episode we discuss:What is customer lifetime value, why you need to think about it, and how to get accurate data around itWhat opportunities are presented when you have a strong understanding of your customer dataWhy the purchase journey is so important, how can help your customers and help yourselfWhy most brands ACOS targets are completely wrongRa...

Another ex-Amazonian gracing my virtual studio. If you sell consumables, this is for you.In this episode we discuss:How he quickly increased customer referrals with one simple changeFixing leaky holes in your customer bucketConverting customers on your websiteDriving average order value on your siteThe importance of influencers and why you shouldn't use them on day 1How CBD can help you reduce bags under your eyes before recording a podcastRESOURCESRead our News Feed.Book an Amazon Advertisin...

Ian builds Facebook ads and messenger bot flows for brands on Amazon. He's got his finger on the pulse, he understands the importance of funnel development, and the foundational pieces that are required as a brand to build sustainable success. - Why customer lifetime value is important in advertising - What type of product he thinks people should be focusing on now - Why you shouldn't over obsess margins on your first order - China knocking you off your perch on Amazon&nbs...

Nailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist. In this episode we discuss:Why you shouldn't worry about Amazon brands, they don't have a soulThe hack to getting traction on highly competitive keywords at a fraction of the costThe fastest advertising strategy to get sales on AmazonWhich placements are getting high click-through rates and conversion rates right nowContent creation for Amazon Advertising See Kyle on LinkedIn here.LaunchPod Aca...

Kim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about their long term strategies.In this episode we discuss:Which platform might be best for you as a brand, vendor or seller.Why you must be building strategies for both online and offlineHow y...

Jason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future.In this episode we discuss:How many opportunities brands have to create an experience and one excellent exampleWhy you must be building out impeccable experiences across all your touchpointsCustomers expect perfection, what it means when you don't achieve that and how it can be goodCreating effective feedback loopsSee Jason on LinkedIn here.LaunchPod Academy&n...