John's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today. In this episode we discuss:The importance of data and how to utilise itHow so many brands lack operational excellence and why they should careChange in the overarching Amazon strategies in the last 10 yearsThe challenge large organisations are having structuring their teams for AmazonIf tech is e...

Ryan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution.In this episode we discuss:How to make Amazon profitableFBA is no longer a basket you want to put all your eggs in toWhat tools are available to brands and where do we see the software marketplace going in the futureHow replicatin...

Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years. In this episode we discuss:How did you prioritise hiring when startingWhat should CPG brands be looking at from a packaging perspective How impor...

Within the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by Daniela and eagerly backed up by myself. Daniela's enthusiasm towards branding on Amazon radiates through this episode and I encourage any owner to get their notepad out as this is crammed with valuable nuggets for you to go and implement. In this episode we discuss:3 fundamental components of a rocket listing, all of which actionable to go and implement todayWhat skills to aim for when making y...

Florian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he's fabulously well placed to advise on ad strategy and Europe.In this episode we discuss:How unprofessional the DE marketplace is and how there is still vast opportunity thereWhy the marketplace needs people to waste money on advertising4 different functions of Amazon Advertising and why you must ...

Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle. In this episode we discuss:How to drive highly qualified trafficCurating brand experiencesThe importance of customer profilingStrategies for achieving quick ROI when advertising and when to use themWh...

David is a former Amazon Vice President and was once responsible for the buy box algorithm. 20 years at the company makes for an interesting chat, particularly how he almost became an alcoholic after leaving (I jest). In this episode we discuss:- What are the biggest opportunities in Q4 this year- The single point of failure that most brands currently have on Amazon, but they probably don't know it- Why 3PL's must be part of your strategy going forwards- The importance of a diversified c...

Josh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles.In this episode we discuss:The importance of thinking long-term with your Amazon AdvertisingWhy 80% ACoS isn't necessarily badBig brand pricing strategies on AmazonIf he had to start again, what would he do with $10k on AmazonWhy...

Andrew is a veteran in the Amazon world, who's been playing since 2013, and offers an array of different opinions on common topics, which I find incredibly interesting to listen to. He's hit many bumps in the road and shares some wild views on the Amazon ecosystem.In this episode we discuss:Launching with nothing but influencer marketingUtilising other people's networks to understand your customerWhat PPC channel to focus on right now, why Amazon might not be the best optionUnderstanding wher...

Donal and I worked together in the Amazon Business team, supporting strategic accounts across the UK. His background was spent working within the InterContinental Hotels Group before transitioning over to the world of Amazon, where he primarily focused on advising "whales" on the 3rd party side of the business. I've enjoyed interviewing Amazon folks to date as I personally believe they offer a different perspective to those outside Jeff's 4 walls. In this episode we discuss:What wer...