This week, we sit down with Vice President of Operations of Cerveceria Mundial out of East Los Angeles, Ray Ricky Rivera. We discuss many things including:

- How Danny knows Cerveceria Mundial.

- Latino culture in Los Angeles.

- How East Los Angeles is portrayed in entertainment vs reality.

- Latino's and Craft Beer in Los Angeles.

- Modello Time Foo memes and macros marketing to Latinos.

- How Cerveceria Mundial ties in to all of this.

- CM's business model.

- Creating first beer.

- Running a startup with four people and no investment money.

- Expanding to a beverage company.

- Running opposite of other current business models.

- 3-5 year goals.

And much more!

We'd like to thank the sponsors of this show, if you are interested in sponsoring this podcast, please drop us a note at [email protected].

• El Segundo Brewing - Makers of some very fine hoppy ales near LAX, also check out their new digs, The Slice and Pint.