Are you concerned that the donors on your file are too old? Are you scrambling to get younger donors?
Don’t be.
In major gifts and planned giving, the vast majority of your revenue will come from donors who are 55 and older. So why is everyone  so enamored with younger donors?
This episode teaches you why older donors should be the bread and butter of your major gift program – and why you shouldn’t be anxious about finding  younger donors.

Are you concerned that the donors on your file are too old? Are you scrambling to get younger donors? Don’t be. In major gifts and planned giving, the vast majority of your revenue will come from donors who are 55 and older. So why is everyone so enamored with younger donors? This episode teaches you why older donors should be the bread and butter of your major gift program – and why you shouldn’t be anxious about finding younger donors.

Are you concerned that the donors on your file are too old? Are you scrambling to get younger donors?
Don’t be.
In major gifts and planned giving, the vast majority of your revenue will come from donors who are 55 and older. So why is everyone &nbsp;so enamored with younger donors?
This episode teaches you why older donors should be the bread and butter of your major gift program – and why you shouldn’t be anxious about finding &nbsp;younger donors.

It's Good to Have Older Donors

Welcome to Real Talk for Real Fundraisers, the podcast where fundraisers, nonprofit leaders, and industry experts come together to vent, laugh, and learn. Through candid storytelling and insightful interviews, we explore the highs, lows, and everything in between. With a fearless, irreverent, and conversational tone, we’re breaking down barriers, challenging the status quo, and creating a safe space to tackle the real struggles of the nonprofit world- one honest conversation at a time.

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