When it comes to marketing in home improvement, Bridget Cramer has cracked the code. As the Director of Marketing at Lindus Construction, she’s helped turn satisfied customers into raving fans—all through the power of authentic content, strong branding, and real-time engagement. In this episode of It's Not that Complicated, we break down the strategies that make Lindus stand out and how they’ve built a business based on trust. Ready to level up your marketing? Tune in now!

What happens when innovation meets homebuilding? David Hagan welcomes Karyn Bonder, VP of Business Development, Builder Sales and Marketing at Zonda, to explore the intersection of consumer preferences, advanced technology, and builder strategies. Karyn dives into tools like UTour and explains how AI and data insights are driving industry success. With her unique blend of experience and foresight, Karyn delivers a compelling roadmap for future-ready builders. 

Don’t miss this episode of It's Not that Complicated podcast—tune in now and get inspired to transform your approach!

Join us for an engaging episode with Kevin Weitzel, head of business development at Outhouse and a homebuilding industry veteran. Kevin and David discuss the unexpected power of printed marketing, why sales success often relies on mastering fundamentals, and how tools like interactive floor plans can engage customers in new ways. This episode is packed with insights for homebuilders looking to maximize both classic and modern approaches to connect with customers. Listen now to hear strategies you can put into action right away!

David Hagan sits down with Chris Hartley, Vice President of Sales for K. Hovnanian Homes, and a true leader in homebuilding and sales, to uncover the magic of a fulfilling sales career. Chris shares the philosophies that guide him, from the importance of heart, positive attitude, and effort to the joy of building “dream boxes” for families. His story is a celebration of passion, purpose, and positive change, making this episode a source of inspiration for anyone looking for greater meaning in their professional life.

David Hagan welcomes the phenomenal Alaina Money-Garman to the podcast! As founder and CEO of Garman Homes, Alaina turned a career pivot into a thriving business that’s transforming homebuilding in North Carolina. She talks candidly about the power of passion, resilience through downturns, and creating a customer experience that exceeds expectations. Don’t miss this unique deep dive into what makes Garman Homes stand out!

What’s the secret to hitting your sales targets month after month? According to David Hagan, it’s all about staying proactive and mastering the sales funnel. In this episode of It’s Not That Complicated, David offers up his expert advice on how sales agents and leaders alike can sharpen their prospecting skills and improve their conversion rates. With a clear, numbers-driven approach, he shows that hitting sales goals is simpler than it seems. Catch this episode and learn the formula for increasing your results!

In this engaging episode, David Hagan sits down with Greg Bray from Blue Tangerine to delve into the pivotal role of digital marketing in the homebuilding industry. Greg outlines how buyers’ habits have changed post-pandemic, the importance of transparency in pricing, and how to strike a balance between online sales and personal interaction. Don't miss this informative discussion as Greg offers practical advice on streamlining the customer journey and fostering trust online.

In this special solo episode of It's Not That Complicated, host David Hagan shares invaluable insights on how to transform aged leads into valuable sales opportunities. David emphasizes that while 90% of your old leads may seem like junk, the remaining 10% are pure gold. With over two decades of experience in new home sales, David outlines the practical steps to proactively work those dormant leads, increasing sales in today’s market. Tune in to discover the “gold” in your CRM and boost your sales numbers. Don’t miss out on this powerful strategy!

Join us for a special episode of It's Not That Complicated with Haley Naebig, a trailblazer in the homebuilding industry. From her start in roofing to her current role as Director of Sales at NoviHome, Haley shares her journey and the innovative strategies she’s using—such as custom apps—to transform buyer experiences and cut costs for builders. Discover how discipline, creativity, and a passion for sales have fueled her success.  The episode also touches on the significance of consistent prospecting in sales, even though it's often disliked. A must-listen for anyone looking to succeed in homebuilding and beyond.

Join David Hagan as he welcomes Mollie Elkman, a second-generation leader in the homebuilding industry and a champion for women in construction. Mollie dives into her path from advertising in hospitality to transforming Group Two into a cutting-edge marketing firm for builders. Hear how she’s using her talents to drive change with The She Built Foundation, a nonprofit aimed at inspiring girls to explore careers in construction. This episode is packed with insights on leadership, legacy, and the power of culture. Listen now for a truly inspiring episode!