It's Obvious

By Kierra ConoverBusiness Marketing

It's Obvious episodes

September 14, 2023Ep 19. The difference between a CMO & A social media manager + how to tell which one you need
In this episode, I'm differentiating between the roles of CMO and social media manager on your marketing team. It's so common for people to lump together all marketing jobs under one general umbrella, but there's a monumental difference between a social media manager and CMO, and in this episode, I'm sharing why. We'll cover:
How your CMO partners with your financial team to inform your marketing strategy

Why a CMO integration into your team is different than a social media manager

The difference in scope between a CMO and social media manager

How a CMO goes beyond general marketing tasks

Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
20 min
September 07, 2023Ep 18. What is a CMO and the 4 ways to determine you are ready for one
In this episode, I'm defining the role of CMO for you and sharing the critical signs that your business is ready for one. If you're finding yourself constantly in the driver's seat without a roadmap or always guessing what works for your marketing strategies, it might be time for some expert guidance. In this episode, we'll cover:
What is a CMO & our unique CMO services

The three key areas where a CMO can provide you with support

The signs that you're ready for a CMO in your business

How the lack of strategic support can slow your growth

Our services are now booking
CMO services: For scaling coaches looking to increase their group program revenue ⁠⁠Learn more⁠⁠
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
17 min
August 24, 2023Ep 17. How I went from selling $500 packages to working with millionaire clients
In this episode, I'm talking about how I went from selling $500 social media packages to working with millionaire clients in just one year. I know you might be thinking you just need to get a bunch of cheap clients in the door so you can get good reviews and then raise your rates, but that's NOT the move, and in this episode, I'm telling you why. We'll cover:
The overview of my packages and pricing just one year ago

How I shifted gears and launched my CMO services that made me a strategic partner in my clients' businesses

Why you might need to consider revising your offer itself and not just the price point

How getting in the room with my ideal client changed my marketing angle

Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
20 min
August 21, 2023Ep 16. What I learned from being in a room full of millionaires
In this episode, I'm sharing the lessons I took away from being in a room full of millionaires during a New York business mastermind. And I promise I'm not being dramatic when I say it was life-changing. In this episode, we'll cover:
My experience being in a room full of millionaires who look like me with similar shared experiences.

The role of market research in refining your offer suite.

The myth that more money = more knowledge.

How to clarify your messaging to sell anything.

Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
20 min
August 17, 2023Ep 15. How to start a podcast - my recommendations and raw thoughts
In this episode, I'm giving you all the nitty-gritty details on how to start and sustain your podcast. I'm sharing my full podcast creation process - from choosing a podcast name to my favorite podcast hires, and my entire launch and marketing breakdown. In this episode, we'll cover:
choosing a marketing-friendly podcast name

how to leverage AI tools for marketing, shownotes, titles, and editing

my thoughts on podcast managers, podcast editors, and general outsourcing tips

how to actually launch your podcast

Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
36 min
August 09, 2023Ep 14. Pulling Back The Curtain | How I lost 35lbs- birth control, fitness, nutrition & more.
In this episode, I'm giving you a behind-the-scenes update on my weight loss journey. I've lost 35 lbs so far, and I'm diving into all the specifics of how I actually accomplished this goal, who I worked with, programs I invested in, my workout routine, and more. In this episode, I'll cover:
The recap of my personal health background and where I started with hormone imbalances

My recommendations for which fitness apps to use, places to buy gym clothes & more

An insight into my nutrition, what worked, what didn't, and why I switched to a private nutritionist

How I stayed dedicated to weight loss, what I eat in a day and my current gym split

Items mentioned in this episode:
Athleta Elation Legging ( Ultra High Rise)

Lululemon Align (Ultra High Rise)

Gymshark Tops and Bras

Alani Nu Supplements

Alive by Whittneysimmons App

My Private Nutrionist @pambition on instagram

Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
1 hr 13 min
July 19, 2023Ep 13. Marketing Personas: 3 reasons why you aren't booking out your done-for-you offer.
In this episode, I'm introducing three marketing personas - the high achiever, the handyman, and the hype. By identifying your marketing persona, you can learn how your marketing is affecting your ability to sell your offer & what you should do instead. In this episode, we'll cover:
The power of messy action and selling according to your content style

Selling the job vs selling the offer

Omni-channel content as a key element of the sales process

Using different genres of content to sell your offers

Our services are now booking:
CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More
⁠⁠1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
28 min
July 12, 2023Ep 12. Threads- My hot take on the latest Omni Channel Marketing Platform.
In this episode, I'm sharing my insight on the new social media platform, Threads. While everyone is currently enjoying the unhinged energy, I'll discuss the importance of understanding where Threads can fit into your omni-channel marketing strategy. Then, the million-dollar question: how to monetize your threads page. In this episode, we'll cover:
How to strategically fit Threads into your omni-channel strategy

Threads' place for my brand and within my marketing funnel

The best way to monetize your time on Threads

Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠
16 min
June 14, 2023 11. A Buffet of Content: How to use Omni Channel Marketing to sell your High Ticket Offers
Our services are now booking
Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! ⁠Learn more⁠
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠Learn More⁠
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. ⁠Apply now⁠

What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me.
A RICH CLIENT IS
Ready right now: They came to the right place at the right time. They won’t make you rush through your service and will give you the freedom to produce high-quality work. They also need your offer right now and not a year from now.
Investment in hand: They have the money to invest in your offer and are willing to pay for the offer as is. No tweaks necessary.
Crave your offer: They want what you are selling. They know which offer is best suited for them, and they value the service as is in its entirety.
Hard work: They want the result as bad as you do. These clients are dedicated to passing off information on time, and being responsive. They respect your process and want to be an active participant in getting the result they paid for.
13 min
June 07, 202310. Omni Channel vs Multi Channel Marketing: Why your clients are only buying from one platform
Most people have a misconception that Omni & Multi-Channel are interchangeable when in reality they are not. In today's episode, I dive into
Episode Highlights:
What's Omni Channel Marketing all about?

Understanding the difference between Omni Channel and Multi-Channel Marketing

How to leverage your channels effectively to sell your offer

Unraveling the Costco Analogy: Lessons in Omni Channel Marketing

Analyzing buying power and the importance of diversifying it

Our services are now booking
Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. Apply now

What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me.
A RICH CLIENT IS
Ready right now: They came to the right place at the right time. They won’t make you rush through your service and will give you the freedom to produce high-quality work. They also need your offer right now and not a year from now.
Investment in hand: They have the money to invest in your offer and are willing to pay for the offer as is. No tweaks necessary.
Crave your offer: They want what you are selling. They know which offer best suits them, and they value the service as it is.
Hard work: They want the result as bad as you do. These clients are dedicated to passing off information on time, and being responsive. They respect your process and want to be an active participant in getting the result they paid for.
16 min