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It's Obvious episodes
- Ep 29. How to create unique messaging in a saturated industry
In this episode, I'm breaking down the four key ways to make your messaging unique, no matter what you're selling. If you're a business coach stuck in the 'how do I stand out' rut, or if your service feels too complex to explain simply, this is for you! In this episode, we'll cover:
- Using your specific background or story to influence your messaging
- Adding a twist to your client experience or delivery to set you apart
- The importance of having a 'hill you will die on'
- How to take industry-standard ideas and push them one step further in your messaging
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
11 min - Ep 28. How to sell low ticket offers without talking about how “affordable” it is
In this episode, I'm tackling the challenge of how to effectively sell low-ticket offers without making it all about the price. This is perfect for you if you have a high-ticket program but want something more passive in the mix. In this episode, we'll explore,
- How to sell the real value of your low-ticket offer without making it all about being 'cheap' or 'affordable'
- How to connect with your audience in a way that makes them feel like you're reading their minds
- How to shift your marketing focus from price to real value and benefits of your offer
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
5 min - Ep 27. I don’t want to be on Instagram but all my clients come from there
In this episode, I'm addressing that ever-pressing dilemma: 'All my clients are on Instagram, but I don't want to be.' Sound familiar? If you've ever felt trapped by a platform or overwhelmed by trying to engage your audience in new ways, this one's for you. In this episode, we'll cover:
- The real reasons many feel glued to platforms like Instagram
- What we can learn from grocery stores about training your audience
- My personal pivot from Instagram stories to more passive channels
- Why you're not seeing the engagement you want and how to change it
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
11 min - Ep 26. Our framework to help you sell your offer on multiple marketing platforms
In this episode, I'm peeling back the layers of omnichannel marketing, revealing the unexpected role of mindset in driving strategy. If you've been spinning your wheels in the content mud or getting tripped up on where to show up online, this episode is for you. In this episode, we'll cover:
- The role of mindset in omni-channel marketing
- Three essential platforms and why each is important for your strategy
- How our CMO services assist in integrating this strategy and identifying the most effective platform
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
14 min - Ep 25. 4 types of questions to put on your application so you don’t enroll bad clients into your group program
In this episode, I'm getting into the nitty gritty of application design for your group programs. If you've ever felt frustrated with the quality or commitment of participants, your application might be the culprit. In this episode, we'll cover:
- Setting clear expectations through your content even before the application stage
- Four must-have question categories: Commitment, Money, Goals, and Marketing, and why each is crucial
- Navigating commitment pitfalls and getting clear on financial commitments
- Leveraging your application as a gold mine for marketing insights
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
13 min - Ep 24. How to use testimonials to answer client objections
In this episode, I'm discussing the untapped potential of testimonials and case studies in your marketing strategy. If you've been wondering why those rave reviews aren't converting leads as you hoped, I've got the answers. In this episode, we'll discuss
- Why some testimonials hit the mark and others... dont
- Unpacking those client objections you've probably overlooked
- A sneak peek at our buyer assessment tool
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
8 min - Ep 23. How do I know if my launch is failing or if I should just leave it alone
In today's episode, I'm highlighting a common misconception among 6 and 7 figure coaches: believing their launches are failing when they might not be. It's essential to trust the process but also to have data-driven insights to guide you. In this episode, we'll discuss:
- The importance of understanding the 'perceived' vs 'actual' success of a launch
- The concept of establishing a baseline for your launches and why it's crucial
- Three key metrics to consider when analyzing your launch data
- How our unique CMO services help you establish these baselines and strategize effectively
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
11 min - Ep 22. The content strategy that cost my pool designer a $20,000 sale from me
In this episode, I'm breaking down a real-life experience with a pool designer to underscore the value of impactful marketing. If you're wondering why showcasing your best work isn't driving sales, or if your channels aren't primed to convert leads, this episode is for you. In this episode, we'll discuss:
- My personal experience with a pool company's misaligned marketing approach
- The pitfalls of having a one-size-fits-all content strategy across platforms
- The significance of addressing client objections and questions through content
- Key lessons for ensuring your marketing accurately represents your services
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
18 min - Ep 21. How to market your offer to skeptical clients who doubt the result you are selling
In this episode, I'll uncover why selling the 'warm-up phase' to your results can be more impactful than just selling the end goal. If you've wondered why some clients remain skeptical despite showing them all the proof, it's time to pivot your strategy. In this episode, we'll cover:
- My personal experience with dolphins and elephants and what it taught me about client expectations
- Why selling the steps before the results minimizes objections and doubts
- The importance of easing clients into big goals to make them feel more comfortable
- How my CMO services help in creating a content strategy around this very principle
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
13 min - Ep 20. How to ensure your webinar title is going to resonate with your audience before you launch
In this episode, I'm shining a light on the magic behind successful launches. Ever wondered how to ensure your webinar titles or campaign messages hit the mark? I'm unveiling the secret - it's all about data. In this episode, we'll cover:
- The significance of launch events and their role in attracting attention
- How to choose webinar titles that resonate with your audience
- Our signature approach: Running your launches like a presidential campaign
- How our CMO services use data to refine and strengthen your messaging
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections Apply now
8 min
About It's Obvious
From the publisher's feed
"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry.
Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales.
And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses.
It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services.
Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services.
When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process.
Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients.
This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built.
Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery.
Tune in and learn how to become the obvious choice in your industry.
Visit: www.klcthestudio.com
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