It's Obvious

Hey, welcome back to the podcast! Today, we're diving deep into a topic that many of you have been asking about: data. I often get questions like, "Kierra, what exactly do you mean by data?" So, In this podcast episode, I break it down from the ground up.

Here's what you'll learn:

• Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbers—it's about understanding how your content drives conversions, from sales to lead sign-ups and more.
• Types of Conversions: I explore the various ways your content can convert, whether it's turning views into sales or getting more webinar sign-ups.
• Tracking Success: Discover why tracking data is crucial for hitting your sales goals. We'll look at real examples of tracking webinar sign-ups, email downloads, and more to see how they translate into revenue.
• Understanding Audience Engagement: Learn why engagement metrics on social media and email are important—but also why they don't always correlate with sales. I'll share insights into interpreting these numbers effectively.
• Using Google Analytics: Finally, I cover Google Analytics. This tool is your secret weapon for understanding what happens after your audience interacts with your content. From landing pages to checkout, I cover it all in the podcast.

Our Services

Ways to work with us: see all ⁠⁠⁠⁠services⁠⁠⁠⁠

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠⁠⁠services⁠⁠⁠⁠

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠⁠services⁠⁠⁠

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠services⁠⁠

1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠services⁠

1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠services⁠⁠

1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠services⁠⁠

1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠services⁠

1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all services

1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.