Hey everyone! Welcome to Episode 4 of our series. We're halfway through, and if you're just joining us, make sure to check out Episodes 1-3. We’re diving into the five steps to hit 100% of your launch goals using data.

PS- If you haven’t taken the quiz yet, you’re in for a treat—we’ve updated it based on your feedback to help you double your sales on social media! See here

In today's episode, we're breaking down the importance of post-launch analysis. It's the holy grail of data, the bread and butter of understanding your launch. Here’s a quick overview of what we covered:

1. Comprehensive Funnel Review:

• Analyze everything from top to bottom.
• Understand where customers drop off and why.
• Identify the gaps between leads generated and conversions.

1. Messaging Analysis:

• Review your top 10 and bottom 10 pieces of content across all channels.
• Discover common themes and patterns.
• Use insights to improve your next launch’s strategy and messaging.

1. Platform-Only Focus:

• Many people only look at social media performance.
• Social media data is just a piece of the puzzle; it doesn’t tell the full story.

1. No Analysis:

• Especially common when launches don’t go as planned.
• Avoid the temptation to move on without understanding what happened.

1. Mindset and Emotional Analysis:

• While important, it shouldn’t be the sole focus.
• Balance your emotional insights with hard data.

• A clear post-launch analysis helps you pinpoint what to improve.
• Without understanding the full picture, it’s tough to replicate success or fix issues.
• Think of it like cooking a meal: If you don’t know what made it spicy, you can’t adjust the recipe.

Want to dive deeper? Here’s how we can help:

1. Launch Tracker: see here

• We set up all the data for you.
• You get to analyze and ask questions within a month.

1. Launch Retainer:

• We handle all the data gathering and analysis.
• Present everything to you in a 60-minute meeting with actionable insights.

Hey everyone! Welcome back to a new episode of the Not Your Average Brand Podcast. Today, we are diving into part 3 of our mini-series. If you haven't caught up on the previous episodes, make sure you listen to them first—they lay the groundwork for today’s discussion!

Here’s what you’ll learn in this episode:

How Can Data Strategy Double My Launch Results?

Understanding Your Numbers: Learn why it's crucial to not only collect data but also have a clear strategy for interpreting and utilizing it.

Strategy vs. Data: Discover how being data-smart isn’t enough—you need a plan to leverage your data effectively.

What Should I Do With My Data?

What to Do Next: If your sales page isn’t converting or your emails are performing well, find out how to create a plan based on these insights.

Real Client Examples: Learn how clients have used data to refine their messaging and improve conversions. For instance, using specific numbers in email subject lines can boost engagement.

How Do I Test and Experiment With Data?

From Idea to Implementation: Understand the importance of testing new strategies before going full throttle.

Practical Applications: Hear about clients who successfully tested new offers and strategies, leading to better launch results.

Our Services to Help With Data

Data Setup Service: We handle everything from setting up Google Analytics to creating custom dashboards. This is a done-for-you service . see here

Launch Membership: Join our membership service for ongoing content and marketing consulting to help you implement all the amazing things you've learned from data! see here

Hey everyone! Welcome back to a new episode on NYAB. Today is part 2 of how to hit 100% of your launch goal series. If you haven’t tuned into Episode 1 yet, I highly recommend you pause this and go listen to it first. Trust me, it sets the stage for everything we're diving into today. And don’t forget to take our launch quiz—it’s packed with valuable insights and not your typical fluffy quiz!

• Get to know our leads calculator and how it helps you figure out the numbers needed at each stage of your funnel to hit your sales goals.
• For example, how a $100,000 launch goal translates into specific numbers you need at every stage of your funnel.

• Understanding your top-line numbers helps you create a strategic plan.
• Example: One of our clients used the leads calculator to reach her 6 figure goal by adjusting her content strategy and marketing efforts.

• Why most people fail to hit their sales goals by only focusing on getting more people to the launch event.
• How our method provides a comprehensive view from top to bottom of the funnel.

• We’ve got 2 awesome offers for you:
• The Launch Tracker: Done for you data setup. Track all your launches in real-time so you can hit your launch goals.
• The Launch Membership: Join our membership to get 1:1 consulting on your launches for less than $150 per month. Join the waitlist here.

Hey, welcome back to the podcast! Today, we're diving deep into a topic that's been on everyone's mind: how to hit 100% of your next launch goal. In this episode, I’ll break it down step by step.

What You'll Learn:

Getting the Data Right:

• Let’s start with the basics—what do I mean by data? It’s about more than just numbers. I’ll share how understanding your data can help you track your audience's behavior and see how your content converts.

Custom Dashboards:

• Why go custom? I’ll explain how our custom dashboards are designed to meet your specific needs. Forget generic analytics—our dashboards give you insights that you can actually use.

Tracking Progress:

• Learn why weekly progress reports are a game-changer. We’ll talk about how comparing your current and past launches can help you understand what’s working and what’s not, so you can keep improving.

Links:

• Launch Quiz
• Launch Consulting Services

Hey, welcome back to the podcast! Today, we're diving deep into a topic that many of you have been asking about: data. I often get questions like, "Kierra, what exactly do you mean by data?" So, In this podcast episode, I break it down from the ground up.

Here's what you'll learn:

• Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbers—it's about understanding how your content drives conversions, from sales to lead sign-ups and more.
• Types of Conversions: I explore the various ways your content can convert, whether it's turning views into sales or getting more webinar sign-ups.
• Tracking Success: Discover why tracking data is crucial for hitting your sales goals. We'll look at real examples of tracking webinar sign-ups, email downloads, and more to see how they translate into revenue.
• Understanding Audience Engagement: Learn why engagement metrics on social media and email are important—but also why they don't always correlate with sales. I'll share insights into interpreting these numbers effectively.
• Using Google Analytics: Finally, I cover Google Analytics. This tool is your secret weapon for understanding what happens after your audience interacts with your content. From landing pages to checkout, I cover it all in the podcast.

Our Services

Ways to work with us: see all ⁠⁠⁠⁠services⁠⁠⁠⁠

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠⁠⁠services⁠⁠⁠⁠

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠⁠services⁠⁠⁠

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠⁠services⁠⁠

1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

Ways to work with us: see all ⁠services⁠

1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.