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It's Obvious episodes
- 12 min
- Ep. 38 CEO Weeks - How I went from "CEO days" to zero client calls for weeks at a time
Introducing my CEO WEEKS POLICY! Take a look at how I manage my CEO time with my clients.
18 min - Ep 37. The 3 marketing mistakes that are getting coaches canceled | Pt 2
Spicy Episode today filled with some Hot takes!
In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover:
- The tricky balance of scaling coaching programs without misleading marketing
- Making sure your marketing aligns with the actual experience of your program
- Understanding the 'halo effect' and its impact on your target audience
- Why updating your marketing is crucial when you change your curriculum
7 min - The tricky balance of scaling coaching programs without misleading marketing
- Ep 36. The 3 marketing mistakes that are getting coaches canceled | Pt 1
Spicy Episode today filled with some Hot takes!
In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover:
The tricky balance of scaling coaching programs without misleading marketing
Making sure your marketing aligns with the actual experience of your program
Understanding the 'halo effect' and its impact on your target audience
Why updating your marketing is crucial when you change your curriculum
15 min - Ep 35. Our Efficiency Model Pt 2 | How I Manage an Agency With Less Than 3 Meetings a Month
In this episode, I'm focusing on how we're streamlining communication processes at my agency. You'll get a peek into the roles in my agency and how they shape our client interactions. In this episode, we'll cover:
- The diverse and dynamic roles within my team and their impact on our agency
- Our strategy for bi-weekly client meetings and the rationale behind this choice
- How we manage to achieve more with fewer internal meetings
- Tactics for ensuring clear and efficient communication with clients
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
11 min - Ep 34. Our Efficiency Model Pt 1 | Our Approach to Changing How Coaches Scale
In this episode, I'm unveiling our new mission at the studio: Efficiency in scaling your coaching business. If you've been caught in the high-speed world of coaching and feel overwhelmed by the pace, this one's for you. In this episode, we'll cover:
- Why we've chosen 'Efficiency' as our guiding word and mission
- The common pitfalls for coaches in the rapid scaling process
- Our unique approach to crafting a single, impactful marketing strategy
- How our comprehensive approach aims to revolutionize your scaling process without compromising your personal life
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
12 min - Ep 33. What We Are Investing in For 2024
In this episode, we're peeling back the curtain on our strategic investments for 2024. I'm excited to share how we're expanding our team with key roles and shifting our focus to areas that promise the most growth and efficiency. In this episode, we'll cover:
- How we're strategically enhancing our team with a PR strategist, SEO specialist, and Pinterest manager
- Our focus on long-form content, such as blogging and podcasting, to strengthen audience connections
- The evolution of our social media strategy to align with our overarching business goals
- Insights into my decision-making process for mentorship investments and their impact on our growth trajectory
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
12 min - Ep 32. How I Invested in My Business in 2023 as a Full-Time Entrepreneur
In this episode, I'm taking you through my entire roundup of investments from my first year as a full-time entrepreneur. If you're curious about the behind-the-scenes decisions and strategies in scaling up, this episode is for you. In this episode, we'll cover:
- The shift in my investment strategy when transitioning from a corporate job to full-time entrepreneurship
- A comprehensive look at my investments, including coaching, consulting, design, team, systems, and digital products
- How I streamlined my systems and made strategic team updates to align with my business goals
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
23 min - Ep 31. How We Predict Your Sales Conversions Before the Carts Open
In this episode, we're diving into a challenge many coaches face during launches: figuring out if your content is actually converting. If you've been in the dark about whether your efforts are resonating, this episode is for you. In this episode, we'll cover:
- The stress of launching without clear feedback and how common it is among coaches
- Why tracking data and conversions is key to understanding your launch's effectiveness
- Examples that highlight the power of targeted data analytics in refining launch strategies
- Strategies for better planning and executing launches to achieve your desired financial results
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
12 min - Ep 30. How to Lower Your Marketing Expenses During Launching
In this episode, we're tackling how to cut down on those sneaky marketing expenses, especially during launches. This is crucial for those looking to grow their coaching businesses or group programs. In this episode, we'll cover:
- Uncovering hidden expenses in marketing and launching that you might not have considered
- The critical role of financial and operational planning in reducing costs
- Strategies for aligning your financial goals with marketing efforts
- Effective ways to plan your launches to optimize expenses and maximize results
Our services are now booking
CMO services: Work with me as your in-house marketing consultant for 6 months! Learn more
DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More
1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. Apply now
12 min
About It's Obvious
From the publisher's feed
"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry.
Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales.
And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses.
It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services.
Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services.
When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process.
Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients.
This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built.
Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery.
Tune in and learn how to become the obvious choice in your industry.
Visit: www.klcthestudio.com
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