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It's Obvious episodes
- Ep 50. The 2 types of data you need to double your launches
Ways to work with us: see all services
1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.
14 min - Ep 49. Double Your Demand Series | 5 Marketing investments that will help you double your demand
Services Available Now. Click here
Waitlist for our Marketing Membership mentioned in the episode. See link here
17 min - Ep 47. Double Your Demand Series | 5 reasons why you are losing demand
Services Available Now. Click here
Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.
Launch Consulting : For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here
18 min - Ep 46. Double Your Demand Series | What is demand?
Services Available Now. Click here
Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.
Campaign Management: For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here
11 min - Campaign Chats: Free People "Micro shorts" - what to do when you go viral for the wrong thing.
Welcome to Campaign Chats! In this series, I'll do mini lessons and deep dives into trending topics and some of the hottest campaign releases.
In today's episode, we cover the recent viral post from Free People talking about "micro shorts" and how the comment section blew up on this new short "trend".
In this episode I breakdown
- My personal story with short shorts as a woman who is 5'9 and how I think this will resonate with the current free people consumer
- How does a campaign like this even happen? Who's responsible for creating content like this? Is it the marketing team's or the product team's fault?
- What does a company do once a campaign has gone viral in the WRONG way? Do they take it down or leave it up and if so why?
Our Campaign Management service is booking now!
24 min - Ep 44. The biggest marketing and team setbacks for 8 figure earners + how to avoid them
In this episode, I'm diving deep into the unique challenges and solutions for entrepreneurship hitting the enviable 8-figure mark. It's all about the critical shift from just making money to changing HOW you make that money. In this episode, we'll cover:
The transition from personal branding to company-centric messaging and why it's essential for scaling back personal involvement without losing sales
Team dynamics at the 8-figure level - tackling the common pitfalls of a large, process-driven team and how to maintain agility and efficiency
Utilizing data proactively, not just relatively, to drive business growth and team performance, and why this should be an ongoing strategy rather than a one-off solution
11 min - Ep 43. The biggest marketing and team setbacks for 7 figure earners + how to avoid them
In this episode, we're getting real about seven-figure marketing mistakes you don't even know you're making and how to fix them. In this episode, we'll cover:
Navigating the phases of Attachment and Expansion in your business's growth stages
Why it's time to change your 'we've always done it this way' mindset
Why thinking 'I can do it all' could be your downfall in marketing
How a marketing consultant can be a game-changer for your business
See our services here
21 min - Ep 42. The biggest marketing and team setbacks for 6 figure earners + how to avoid them
In this episode, I'm getting real about marketing at different income levels, starting with six figures. This series is all about the raw truths and practical tips you need. In this episode, we'll cover:
the 'influenced' stage for six-figure earners and what that really means
the real deal on content: why your educational posts aren't making the sales cut
why your current team setup might be holding you back
understanding the power of data in shaping your marketing approach
15 min - Ep 41. The difference between coaches and consultants + how to decide which is right for your business
"In this episode, I'm clearing up the confusion around coaches versus consultants in the marketing industry. I'll explore the differences between the two and how these roles play out in my agency. In this episode, we'll cover:
The breakdown of differences between coaching and consulting
How my blend of consulting and coaching benefits clients
Real-life examples of consultancy and coaching in action in my business
How to decide if you need a coach or consultant in your business
12 min - Campaign Chats: The Usher Superbowl Campaign Breakdown
I'm back with a bonus episode! Breaking down the marketing and positioning strategy behind the Usher Super bowl Performance.
In this episode I review
Positioning Strategy for Usher:
- Usher's team got him back in the spotlight, showing off his skills at the Lovers and Friends festival in Vegas, proving he's still got it.
Making Vegas Connections:
- Talks heated up between Usher's crew and Vegas venues, sealing the deal for his residency with promises of packed houses and unbeatable performances.
Rolling Out the Plan:
- From PR blitzes to social media hype, Usher's team pulled out all the stops to keep the buzz alive, ensuring everyone knew Usher was still the king of the stage.
Keeping the Party Going:
- With the concert over, it's time to keep the Usher train rolling with new albums, upcoming festivals, and tours, ensuring fans stay hooked and tickets keep selling.
Takeaway for Your Brand:
- Learn from Usher's playbook: plan smart, adapt, and keep the momentum going for long-term success in the business world.
Our Campaign Management service is booking now!
19 min
About It's Obvious
From the publisher's feed
"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry.
Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales.
And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses.
It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services.
Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services.
When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process.
Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients.
This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built.
Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery.
Tune in and learn how to become the obvious choice in your industry.
Visit: www.klcthestudio.com
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