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It's Obvious episodes
- 09. Rich clients vs Broke Clients: the difference between leads you want vs leads that are costing you money
Our Services Now Booking.
www.klcthestudio.com
VIP DAY: Done for you Omni Channel Marketing Strategy. Receive 100 custom content outlines so you can sell your offer on any platform. Learn more here
Coaching: Work with me as your coach for 3 months to learn how to build your service suite and how to leverage Omni channel marketing to grow your business. Learn more here
43 min - 08. How to maximize your results post VIP DAY- What it takes to consistently sign clients
Our Services Now Booking.
www.klcthestudio.com
VIP DAY: Create or Refresh your core offer and have the content strategy you need to sell your new offer in 10 weeks or less.
Pay in full bonus: We will build your client experience system.
Coaching: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.,
27 min - 07. Ask your clients to marry you: Why you're struggling to attract new leads
Our Services Now Booking.
www.klcthestudio.com
VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less.
Pay in full bonus: Save $500 and we will build your client experience system.
Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.
11 min - 06. What is Merchandising?.... the answer to why your content isn't converting.
Our Services Now Booking. www.klcthestudio.com
VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less.
Pay in full bonus: Save $500 and we will build your client experience system.
Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.
20 min - 05. How I'm using PODCAST to grow my business
In this episode, Kierra shares the 3 strategic reasons why she started a podcast and her content strategy for the podcast. This is part 2 of a 5 part series where she breakdown her omni-channel marketing strategy per platform. You can skip back to tune into the Email strategy episode for part 1.
Ready to create a lead gen strategy so your business doesn't solely rely on referrals? Then check out my 2-day VIP day. In this VIP day, we build out your messaging, marketing, and client experience strategy so you can learn how to create demand for your services.
13 min - 04. How I'm using EMAIL to grow my business
Are you putting all of your marketing eggs in one basket? Welcome to the Not Your Average Brand Podcast where Kierra, a corporate marketer turned entrepreneur, teaches you about omnichannel marketing. This is the first of five episodes where she will take a deep dive into the five different platforms she'll be using in her own marketing strategy for 2023.
In this episode, Kierra covers
- How she makes her marketing strategy
- Why she has chosen to transition to more email marketing
- The 3 things she's doing to make email marketing part of her strategy
Links to items mentioned in this episode
Profit tracker: map out your prices https://klcthestudio.com/the-showroom
Take the Marketing Quiz to determine which marketing platform suits your content style!: https://klcthestudio.com/#quiz
16 min - 03. Business investments I'm making in 2023
Ways to work & learn from Me!
FREE 99: The Omni Channel Marketing Quiz
Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz
FREE 99ish: Pricing & Profit Tracker Link
No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income!
CONSULTING SERVICES Link
3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)
3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)
CLIENT EXPERIENCE SERVICES
Automate & Elevate: Our client management system setup (Dubsado).
CONNECT WITH ME
Instagram Username @klc.thestudio | @klc.thexperience
Website Address: www.klcthestudio.com
Apply to work with us here
7 min - 02. My 2023 Business & Marketing Predictions
Ways to work & learn from Me!
FREE 99: The Omni Channel Marketing Quiz
Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz
FREE 99 ish: Pricing & Profit Tracker Link
No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income!
CONSULTING SERVICES Link
3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)
3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)
CLIENT EXPERIENCE SERVICES
Automate & Elevate: Our client management system setup (Dubsado).
CONNECT WITH ME
Instagram Username @klc.thestudio | @klc.thexperience
Website Address: www.klcthestudio.com
Apply to work with us here
12 min - 01. End of year roundup - My 2022 investments.
There is so much stuff online about investing that it can be hard to tell where to put your money. Do you really need a new website? Should you hire a coach? What type of investments should one make during the 2nd year in business anyways?
It can all be confusing and overwhelming which is why I wanted to break down to you what I did in my business and why.
In this episode, we cover…
- A monthly breakdown of what I invested in, and how much money I spent.
- Hiring for my agency
- Investing in long-term projects
- Who I hired and why
Ways to work & learn from Me!
FREE 99: The Omni Channel Marketing Quiz
Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz
FREE 99 ish : Pricing & Profit Tracker Link
No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income!
CONSULTING SERVICES Link
3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)
3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)
CLIENT EXPERIENCE SERVICES
Automate & Elevate: Our client management system setup (Dubsado).
CONNECT WITH ME
Instagram Username @klc.thestudio | @klc.thexperience
Website Address: www.klcthestudio.com
Apply to work with us here
15 min - The meaning of Not Your Average Brand
Kierra talks about the meaning of not your average brand and why the name is so relevant to her business. She shares the storyline of her upbringing, her relationship with her mother, and how she brings that energy into her business.
She explains how the not-your-average brand mantra is essential to her brand DNA and why everyone should strive to have their own approach in business.
Tune in Now!
Ways to work & learn from Me!
FREE 99: The Omni Channel Marketing Quiz
Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz
FREE 99 ish : Pricing & Profit Tracker Link
No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income!
CONSULTING SERVICES Link
3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)
3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)
CLIENT EXPERIENCE SERVICES
Automate & Elevate: Our client management system setup (Dubsado).
CONNECT WITH ME
Instagram Username @klc.thestudio | @klc.thexperience
Website Address: www.klcthestudio.com
Apply to work with us here
5 min
About It's Obvious
From the publisher's feed
"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry.
Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales.
And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses.
It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services.
Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services.
When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process.
Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients.
This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built.
Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery.
Tune in and learn how to become the obvious choice in your industry.
Visit: www.klcthestudio.com
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