The old adage still holds true, first impressions matter. Poor outreach tells your potential customer everything they need to know about your intent and value. Remember that they're not looking for a reason to spend time with you, they're looking for a reason not to spend time with you. Poor attention to details and mismanaged automation is the only excuse your recipient needs. Listen in as Dan and Pam debate the impact and relevance of offering gifts and freebies to solicit time with a prospect.