Think about the most valuable feedback you've ever received, or that question that really helped you solve a problem by thinking both objectively and differently. Was there some level of discomfort at first? Did you have to lower your guard a little bit so you could objectively receive and debate either the feedback or the question? And more importantly, how did the experience impact how you felt about the person giving the feedback or asking the question?

This experience is called positive tension. It's the art of asking questions and making observations that may be at first uncomfortable for the recipient, but the exchange is invaluable because it helps the other person to think differently about their situation, experience, and or results. If you want your prospect to make a change, the psychology would suggest that they will need to feel and work through positive tension.

In this episode of Breaking Sales, Dan and Pam dive deep into why creating positive tension is crucial for transformative conversations. You'll learn why your prospects need to feel tension to seriously consider change, techniques for framing tough questions in a way that builds trust, and how to find your authentic voice when discussing sensitive topics.

If you want to stop spending so much time chasing prospects for answers and you want to sell more, this episode is for you. Let's break down the psychology behind positive tension and how you can use it as a tool to help your prospects gain conviction toward change.