This is the first part of a four episode mini series coming from all angles on IWC Schaffhausen and Formula 1. In this first in-depth podcast episode, Chris Grainger-Herr, CEO of IWC, and Andrew dive into the multifaceted relationship between IWC and Formula 1, exploring the brand’s history in the sport, its evolution, and the intricate behind-the-scenes dynamics that define IWC’s presence in Formula 1.

Chris shares his personal journey from being a Formula 1 novice to becoming deeply immersed in the sport, alongside the growth of IWC’s partnership with the Mercedes-AMG Petronas Formula 1 team since 2013.

The episode weaves together stories about IWC watches inspired by racing and aviation themes, such as the Mojave Desert pilot chronograph, with fascinating insights into the escalating spectacle of Formula 1 racing — from intimate racing circuits to sprawling entertainment complexes like the futuristic Qiddya racetrack. Chris also reflects on leadership and teamwork lessons learned from witnessing Mercedes’ Formula 1 dominance and how these lessons apply more broadly.

The discussion further touches on how companies and teams collaborate at an engineering and storytelling level, highlighting the synergy between watchmaking precision and high-performance motorsport.

The episode closes with a preview of future discussions focusing heavily on watches and their intersection with Formula 1 culture.