In this episode of The Digital Executive podcast, Brian Thomas welcomes Jakob Wahl, CEO of IAAPA, the leading global association for the attractions industry. Jakob shares his inspiring journey from program manager to CEO, highlighting pivotal moments like honoring trailblazing members and expanding IAAPA's mission of connection, innovation, and inclusivity. With heartfelt stories, including the creation of Morgan’s Wonderland, Jakob emphasizes the power of community in driving industry-wide change.

Wahl also discusses IAAPA’s strategic initiatives around safety, sustainability, workforce development, and global growth—including the launch of the IAAPA Expo Middle East. His insights on evolving trends like immersive accommodations, tech-driven experiences, and the use of intellectual property underscore IAAPA’s role as a catalyst for industry progress.

🎧 Listen now to explore how IAAPA is shaping the future of amusement and attractions worldwide.