When Cal needs to develop a business strategy for his new company, James comes to the rescue. Altucher has started many businesses over the years, making millions, losing millions, making more millions, losing more millions and making more millions. A prolific blogger and podcaster, author, angel investor and owner of a comedy club in New York where he often appears, James shows Cal how to define, shape and monetize his new business helping companies tell their stories. The strategy session is a gift for anybody who's thinking about starting a business – and fun for everybody else.