James Loud Podcast

On this episode of the James Loud Podcast, James sits down with Matt and Oussama of Trilogene for one of the most mind-expanding conversations yet — a deep dive into triploid genetics and how they could completely reshape the future of cultivation. Trilogene has become one of the leading biotech companies exploring advanced breeding techniques, using modern agricultural science to develop stronger, more resilient, and more efficient plants through triploid technology.Matt and Oussama break down the science behind triploids in a way anyone can understand, explaining how triploid plants differ from traditional diploid genetics and why this technology has already transformed industries like watermelon and banana farming. The discussion explores how triploids could potentially increase vigor, improve consistency, reduce seed formation, and create entirely new possibilities for modern cultivation.This episode goes far beyond hype strains and trends — it’s a real conversation about the future of breeding, plant science, and the next evolution of genetics. James, Matt, and Oussama discuss the challenges of introducing new technology into legacy markets, the misconceptions surrounding triploids, and why scientific innovation may become essential for the next generation of growers competing at scale.If you’re interested in breeding, cultivation science, genetics, or the future of agriculture and plant innovation, this is a must-watch episode packed with groundbreaking information and forward-thinking ideas.Subscribe to the James Loud Podcast for long-form conversations with breeders, scientists, innovators, and pioneers shaping the future of cultivation and genetics.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Trilogene:Instagram: https://www.instagram.com/trilogeneseeds/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

The legend returns.In this special edition of the James Loud Podcast, we take a deep dive into the untold history of GDP — Grand Daddy Purple — the iconic Bay Area strain that changed the game forever. Once the most sought-after flower in California, GDP dominated dispensaries, music culture, and underground markets before mysteriously fading away. Now, James Loud is bringing it back.Joining the show are Jason Washington and Luke Scarmazzo — two legacy operators with firsthand experience during the golden era of Northern California genetics. Jason Washington, founder of Plants Over Pills and Kulture, built one of Montana’s largest early medical operations before serving federal prison time and returning to build purpose-driven brands focused on community and plant-based wellness. Luke Scarmazzo, co-founder of Prophet Brands and author of High Price, served nearly 15 years in federal prison after opening one of California’s first state-legal dispensaries in Modesto. Together, they break down the rise of GDP in the early 2000s, the Bay Area culture that made it legendary, and why the real cut stood apart from everything else on the market. From underground grow houses and old-school genetics to modern hype strains, branding, legalization, and the future of legacy flower, this episode captures a piece of history from the people who lived it. This isn’t just nostalgia — it’s a conversation about preserving genetics, honoring legacy operators, and bringing authentic flavor back to the culture. Keep your eyes open… GDP is coming back.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Plants Over Pills:Instagram: https://www.instagram.com/plantsoverpills/Follow Luke Scarmazzo:Instagram: https://www.instagram.com/lukescarmazzo/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

Network's High Supply Show 2026!We went inside one of LA’s biggest cannabis trade shows with James Loud to connect with top names in the industry.From exclusive interviews to behind-the-scenes moments, this episode gives you a real look at the cannabis community, the people driving the culture, and what’s really happening inside a B2B cannabis event.This is 1 hour of real conversations, networking, and insight from leaders in the legal cannabis industry, including growers, brands, and innovators shaping the future.If you're into cannabis business, cultivation, branding, or industry networking — this is for you.🎥 Featuring:• Cannabis industry leaders• Live interviews• Trade show access (Los Angeles)• Behind-the-scenes content• Networking in the cannabis spaceSubscribe for more content around cannabis culture, business, and behind-the-scenes access.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudProduced by BenjiInstagram: https://www.instagram.com/_benjiblancoAbout the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, we sit down with Jason Washington, founder of Plants Over Pills and the visionary behind Kulture. From Division 1 football to building multi-state businesses, Jason’s journey is one of resilience, reinvention, and purpose.Jason shares his raw story, from becoming one of the largest providers in Montana’s early medical market to facing federal raids, prison time, and rebuilding his life from scratch . What came out of that experience is a mission-driven approach to business, focused on education, community impact, and helping people move away from dependency on pharmaceuticals toward plant-based alternatives.We dive deep into the creation of Plants Over Pills, a brand designed to challenge the status quo and spark real change. Jason breaks down the strategy behind building meaningful brands in a crowded market, why purpose matters more than hype, and how initiatives like scholarship funding for addiction recovery are being integrated directly into the business model. This is entrepreneurship with intention, not just profit.From industry realities and market struggles to legacy, fatherhood, and personal growth, this episode goes far beyond business. It’s about perspective, accountability, and building something that actually matters.Subscribe for more real conversations with founders, operators, and innovators shaping the future.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Plants Over Pills:Instagram: https://www.instagram.com/plantsoverpills/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, we sit down with the legendary Ed Rosenthal—one of the most influential authors and educators of all time. Known as the “Guru of Ganja,” Ed has spent decades shaping modern cultivation, writing bestselling books, and contributing to publications like High Times. His work has educated generations of growers, builders, and innovators, laying the foundation for the entire modern scene.In this conversation, Ed reflects on his incredible journey—from early activism in the 1960s to helping shift public opinion and push legalization forward. He shares behind-the-scenes stories of writing some of the first widely read cultivation books, working with scientists and universities, and being part of pivotal moments that changed the course of the industry forever. This is real history from someone who lived it and helped build it.We also dive deep into the evolution of cultivation, extraction, and global genetics—from Northern California to Morocco to India. Ed breaks down how techniques evolved, what the future could look like (including biotech and personalized formulations), and why preserving original plant genetics is more important now than ever. His perspective bridges old-school knowledge with forward-thinking ideas you won’t hear anywhere else.If you care about the roots of the culture, the science behind the plant, and where everything is headed next, this is a must-watch episode.Subscribe to the James Loud Podcast for more conversations with pioneers, innovators, and legends shaping the future.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Ed Rosenthal:Instagram: https://www.instagram.com/edrosenthal420/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with Noel, founder and operator of Sun Extractions, a cutting-edge extraction company based in New Jersey. Noel is a longtime industry pioneer whose journey spans decades—from the underground Northern California scene to building licensed operations on the East Coast. His experience bridges legacy cultivation, early concentrate innovation, and modern large-scale production.In this conversation, Noel shares incredible stories from the early days, including the rise of iconic genetics like Headband and Sour, the evolution of concentrates, and the experimentation that helped shape today’s extraction techniques. From the origins of live resin to the transition into regulated markets, this episode dives deep into how flavor, aroma, and technique have driven innovation over the years—and why those fundamentals still matter more than ever.James and Noel also break down the current state of the industry, comparing West Coast and East Coast markets, discussing product trends like vape technology and solventless vs hydrocarbon extraction, and exploring where things are headed over the next five years. Beyond the business, Noel opens up about resilience, rebuilding after loss, and what it takes to stay passionate and successful in an ever-changing landscape.If you’re into cultivation, extraction, genetics, or the real history behind the modern market, this is a must-watch episode packed with knowledge and perspective.Subscribe to the James Loud Podcast for more conversations with innovators, builders, and pioneers shaping the future.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Sun Extractions:Instagram: https://www.instagram.com/sunextractions/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with Dan, CEO of True Terpenes, a global leader in terpene science, aroma innovation, and product formulation. True Terpenes has become one of the most influential companies in the space, supplying terpene blends, flavor systems, and sensory solutions to brands around the world. With distribution in over 100 countries and a focus on consistency, scalability, and experience, the company is helping shape the future of how aroma and flavor are delivered across multiple product categories.Dan brings a unique background spanning international wine markets, venture capital, and emerging industries, giving him a rare perspective on how this space is evolving globally. In this conversation, he breaks down how True Terpenes went from its early days—founded to explore the therapeutic potential of plant compounds—to becoming a full-scale innovation house working across vapes, pre-rolls, edibles, and beyond. The discussion dives deep into the science of aroma, including the role of terpenes, esters, and volatile compounds, and why flavor and sensory experience are often more important than simple potency metrics.James and Dan also explore the future of the industry—covering topics like global expansion, product consistency, consumer trust, and why repeatable experiences will define the next generation of successful brands. From the challenges of scaling quality to the importance of research and innovation, this episode is packed with insights for anyone interested in product development, branding, and the evolving science behind flavor and aroma.If you’re into cultivation, product innovation, or the deeper science behind how flavor and experience connect, this is a must-watch episode.Subscribe to the James Loud Podcast for more conversations with industry leaders, innovators, and builders shaping the future.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow True Terpenes:Instagram: https://www.instagram.com/trueterpenes/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

On this episode of the James Loud Podcast, James sits down with Nate from Higher Heights, a Mendocino-based cultivator and breeder with decades of experience rooted in legacy outdoor growing and modern genetic development. Nate’s journey spans from early East Coast guerrilla grows in the ‘90s to building a respected presence in Northern California, where he’s become known for his deep knowledge of plant genetics, long-term breeding work, and commitment to quality over hype.Higher Heights represents a philosophy centered on authenticity, community, and craftsmanship—focusing on unique terpene profiles, strong effects, and flower that truly smokes. In this episode, Nate shares incredible stories from the early days, the evolution of genetics culture, and how his breeding work has quietly influenced modern Mendocino strains over the years. From hunting rare phenotypes to preserving legacy genetics through seeds, this conversation is packed with real insight from someone who’s lived every phase of the industry’s growth.James and Nate also dive deep into the science and art of breeding, discussing topics like terpene dominance, hybrid vigor, phenotype selection, and why modern trends like bag appeal may be taking the industry in the wrong direction. It’s a raw, honest conversation about what actually matters—flavor, effect, and the overall experience—plus why sun-grown flower deserves more respect in today’s market.If you’re into cultivation, breeding, genetics, or the deeper culture behind plant-based industries, this episode delivers knowledge, history, and perspective you won’t hear anywhere else.Subscribe to the James Loud Podcast for long-form conversations with growers, breeders, and innovators shaping the future of plant culture.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Higher Heights:Instagram: https://www.instagram.com/higherheightsmendo2.0/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

If you’re into golf, entrepreneurship, content creation, or building something from the ground up, this episode is packed with real insight and motivation from someone making it happen in real time.On this episode of the James Loud Podcast, James sits down with Dominic Denucci, founder of Eighth Iron, a fast-rising lifestyle brand blending golf, culture, and plant-based community into one unique movement. What started as an idea to merge two worlds—golf and modern plant culture—has quickly evolved into full-scale events, branded merchandise, and a growing network of supporters across Southern California and beyond .Dominic shares his journey from becoming a golf pro in record time to launching Eighth Iron and hosting standout golf events that bring together people from completely different backgrounds. From country club golfers to creative entrepreneurs, Eighth Iron is creating a new lane where networking, competition, and culture collide. The conversation dives into entrepreneurship, building a brand from scratch, content creation using just an iPhone, and the challenges of scaling events in a rapidly changing industry.They also get into the deeper parallels between golf and life—discipline, mindset, and staying focused under pressure—along with how community and collaboration are key to long-term success. Dominic breaks down his vision for expanding Eighth Iron into new markets, launching product lines, and continuing to push the boundaries of what a modern lifestyle brand can be.Subscribe to the James Loud Podcast for long-form conversations with founders, growers, athletes, and innovators shaping culture and business today.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Eighth Iron:Instagram: https://www.instagram.com/8th_iron/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.

Episode 150 of the James Loud Podcast!In this milestone episode, James sits down with Kyle Loucks, the inventor and founder of RollPros, to talk about engineering, automation, and how precision machinery is transforming the pre-roll category. Kyle built RollPros with a mission to solve one of the industry’s toughest challenges—producing perfectly packed pre-rolls at scale while maintaining the consistency and quality of hand-rolled products.RollPros’ flagship machine, the Blackbird, has become one of the most respected pre-roll systems in the market, used by operators around the world to produce thousands of premium cones with remarkable accuracy. James has used the Blackbird extensively in his own production workflow, and in this episode he and Kyle break down why the machine stands out—from compression control and fill consistency to the engineering philosophy that went into designing it.Kyle shares the story of inventing the RollPros system, the problem-solving that went into building a reliable high-volume solution, and how thoughtful engineering can elevate product quality rather than compromise it. The conversation dives into manufacturing innovation, scaling production without losing craftsmanship, and what the future holds for automation in modern cultivation and product development.If you’re interested in cultivation, pre-roll production, engineering solutions, or scaling quality products in a competitive market, Episode 150 delivers a fascinating look behind the machines powering today’s industry.Subscribe to the James Loud Podcast for long-form conversations with growers, engineers, founders, and innovators shaping the future of plant culture.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow RollPros:Instagram: https://www.instagram.com/rollpros/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.