What can Ilana Wechsler offer that courses and agencies can’t? [02:43]

With all the people Ilana helps with traffic, these are the areas she’s seen them get stuck… [06:35]

People ask a lot of questions concerning paid traffic - here are some of them. [08:25]

When you have the capacity to understand numbers and to communicate, these are the sort of things you may wind up talking about. [11:29]

Stuff can go wrong with new ad accounts - Ilana talks about the fixes. [14:25]

Ever hear of UTM parameters? You probably have and don’t realize how powerful they are. [20:20]

Different traffic objectives require different kinds of campaign treatment. [23:28]

What creatives do and don’t work? [26:30]

When you’ve put in the effort and the conversions don’t materialize… [31:10]

Ilana discusses how to avoid one of her pet hates. [34:39]

In this episode, we’ve got half of a great pair with us. [00:30]

There is a whole market out there that wants to know what Matt knows. [02:21]

When you’re ready to go beyond basics, this is what James’s guest can do for you. [05:41]

Content sites have the potential to earn big - James and Matt discuss how. [12:55]

People have money to invest - the question is how much, and where? [16:43]

When people ask James which biz ops are good, this is what he tells them. [21:03]

A site bought for two grand now makes $30,000 a month! [23:33]

Matt sets certain rules for the advanced investor. [27:09]

A lot of advanced guys don’t realize the size of the asset they’re sitting on. [31:49]

What led Nils to shut down a profitable income stream? [04:33]

James further explores the realizations and factors behind his guest’s big decision. [08:14]

What can be changed? Should you sleep on it? And the immense value of whitespace… [11:57]

Nils’ move meant taking $45K off the table that year. And it was perfectly okay. [15:32]

Authority means being an author. Here’s what Nils did with the book he wrote. [19:21]

When you’ve got a healthy email list, what’s a good thing to send them? [23:46]

It pays to have someone knowledgeable check your stuff. [25:42]

This is something you can do today that will pay huge dividends. [29:14]

A lot of people around Nils didn’t know what he was up to, until it came time to tell his story… [33:54]

James and Charl live half a world apart, but their paths did meet, and they’ve had great interaction since. [00:49]

South Africa is not a place you think of in relation to digital marketing, but a drive to serve and to help makes Charl’s agency work. [02:58]

What makes 10XPRO the preferred platform for this South African musician? [08:23]

In terms of control versus ease of use, this is how OwnTheRacecourse influenced Charl’s choice of platform. [11:40]

Protection for your list and continuous feature development are a couple of the things that James loves about 10XPRO. [17:34]

Agency work hasn’t kept James’s guest from pursuing his interest in music. [20:56]

Funnels and content work together to feed your list, and 10XPRO makes launching a campaign super easy. [22:46]

Charl shares his approach for bringing clients on board. [27:31]

A bit of wisdom for listeners to close out the episode… [30:28]

We should pay attention to the kind of people we get advice from. What makes Matt and Liz Raad so credible? [02:25]

Our guests made the move to online well before the pandemic. What have they observed in the market since? [6:00]

James and the Raads compare family history and where they are today. [09:41]

With big players entering virtual real estate investing, do the small guys still have an angle? [12:30]

Matt and Liz hang out with some pretty high net worth people. What are these friends of theirs buying? [15:40]

One of the Raad’s students bought a website for two grand. Now that site makes $17,000 a month. [18:53]

E-commerce may seem an obvious business model. What many don’t realize is the risk it involves. [20:14]

You can’t just buy and sell websites and expect to make money. It takes some amount of effort. [22:01]

When people think you’re wasting time and energy on the online thing, how do you deal? [24:36]

There’s a change these days in the way people go about building online properties. [25:55]

When you’ve put in the resources to develop a website, that’s time that potential buyers just can’t buy. [29:31]

Owning some kinds of sites can open surprising doors for you. [31:06]

One of the biggest dilemmas in SEO is where to get accurate information. [00:56]

Do you have an SEO provider you can trust? [05:11]

You’ve put in the resources, with no return on investment. What to do? [07:10]

This is why you should be linking internally… [13:07]

Links from outside still carry weight, provided they’re relevant. [17:13]

Do images affect your SEO at all? [21:50]

What kind of relationship do paid and organic traffic have? [24:30]

This episode can be summed up in two pointers… [28:14]