James Schramko Podcast

Working with James turned on a lightbulb for Brian, and inspired a change in lifestyle. [01:16]

It’s one thing to help the copywriter get their job done. It’s another to inspire them. [03:22]

Gratitude only recently entered James’s repertoire as a coach, but since then it’s been a key element. [04:25]

Brian’s journey from copywriting to coaching began with a switch in mindset. [06:34]

Coaching interested Brian in his 20’s, but it was COVID that really let him explore it. [08:26]

A lot of people are chasing goals that they only think will fulfill them. [10:12]

When you can tie your skills to something that resonates in your heart, the rewards are great. [12:35]

Is copywriting still part of the equation? [15:54]

Copywriting and coaching mindset actually have a good deal in common. [18:55]

What type of client does Brian get the best results for? [19:46]

This is how the customers come in… [20:51]

Is this where Google advertising is headed? James and Ilana look at the new PMax feature. [01:19]

This is what Performance Max is and what it promises. [02:57]

PMax has some good things going for it, and here’s who can most benefit… [04:20]

On the flip side, these marketers are best to pass on the new feature… [06:16]

Just as with any good things, there are negatives. [08:27]

E-commerce folks, you could already be running an upgrade - better check. [11:41]

First of all, you need good tracking and structure. [12:25]

This is why you must have a video in your campaign. [14:27]

You need to create really good audiences, and Ilana helps with this. [15:49]

Negative keywords are a critical tool that many marketers overlook. [17:00]

What is ROAS, and how much of it are you looking to make? [18:08]

Just what is a launch, and how does it differ from an evergreen marketing model? [01:52]

These two types of marketing seem diametrically opposed, yet a combination of the two can make for a happy medium. [04:09]

If you’re wanting to dial launches into an evergreen base, Ron has this advice… [07:43]

The best marketing choice for your business will depend on what you know of yourself. [10:43]

Want to venture into launches without the stress? There’s a number of options… [13:10]

One client of Ron’s got some great results from introducing launches into her marketing model. [15:13]

If you already have a successful business, these two simple launch activities can benefit your bottom line. [16:46]

This segmenting strategy is powerful when done right… [18:58]

A personal touch may be the biggest conversion enhancer Ron has seen. [24:08]