James Schramko Podcast

There are several reasons why fast business growth is desirable, and Will lists them here. [01:04]

One of the ways fast growth can be achieved is by addressing a legit, honest-to-goodness problem. [03:10]

How do you give immediacy to a problem that isn’t a life or death matter? [04:39]

Knowing your numbers back to front is a good foundation from which to grow. [06:30]

What are the most useful things to track in your bid for fast growth? [07:57]

This client has a proven strategy: split test, find the winners, then double down. [10:15]

Your testing won’t count for much if you haven’t got the volume. [11:49]

Do the unsexy, necessary things, and do them really, really well. [16:53]

Fast growth isn’t about making a million tomorrow. Here’s why long-term thinking is key. [20:31]

Do you have to be everywhere? Pick one channel and maximize your presence. [22:20]

Sometimes, it’s the founder holding things back. Learn to get out of your own way. [25:46]

02:15 - A million dollars a year was not something Nils foresaw in his future just 12 months ago.

04:20 - James’s guest has been playing the long business game, and you can trace his milestones on the podcast.

07:54 - Nils is a highly participative presence on James’s weekly call. Here’s what keeps him showing up and asking questions.

10:10 - Having a repeatable business machine can seem like magic, but it takes work to build.

11:49 - If you want a successful business, you don’t focus on the product - you focus on the outcomes.

13:02 - What happens in vagueness, stays in vagueness. Here’s how you clear things up.

16:11 - How do you get people a result before they sign up with you?

19:07 - The B2B environment comes with its own set of challenges.

22:56 - What does Nils bring to the table that’s gotten him so far in so little time?

25:38 - This is what Nils’s business machine looks like now.

28:37 - What does this episode’s guest look for in a business coach?

Small marketing budget? Competitive market? There’s hope. Ilana is here to throw out a lifeline. [02:00]

For most people, the choice of where to market first is one of two major platforms. [04:13]

Google is bigger that people typically realize. Here’s what you need to know about the search giant. [05:18]

Sometimes Facebook is the better option. Here are some instances… [09:36]

Where you end up can be very different from where you started, but you’ve got to begin somewhere. [13:28]

Online success for any business, says Ilana, comes down to three things…. [15:06]

In a competitive market, first thing is, how do you get in front of your target customer? [16:21]

This is where you go in with crosshairs, not a shotgun. [22:05]

Have you seen this presentation? You should. [24:56]

There are various sniper strategies you can adopt. [25:57]

What is Judgement Day in terms of business? This is what this podcast episode is about. [02:20]

Some people have a lot of excuses not to buy. Is it worth trying to turn them around? [03:58]

Here’s how you can increase the likelihood that prospect will buy… [05:55]

When it comes to your offer, you can never be too clear about what the customer is getting. [07:52]

What makes an offer outrageous? Trevor lays down some definitions. [12:27]

To make an outrageous offer, you need to know what kind of numbers you’re working with. [21:00]

Just getting a customer back to your store can open a lot of possibilities. [22:52]

Take a page or two out of James’s Mercedes-Benz playbook. [32:51]

Outrageous offers also sell shoes. [37:03]

Very often it’s the copy that makes a difference. [43:07]

Will Wang is a pro at navigating B2B deals worth upwards of seven figures. Here’s what he’s got for us in this guest appearance… [00:57]

Thorough research lays a solid foundation for a sizable deal. [03:18]

Who are your people, and what can you offer them that they actually need? [08:41]

Consider the multiple different places from which you can reach your leads. [13:32]

You’ve got a message, an offer and a market. Question is, will it all work? [15:12]

It’s worth a bit of effort to nurture prospects in the lead-up to the call. [17:40]

The speed of your follow-up directly impacts whether you close the sale. [20:37]

A sale should be just the beginning of your relationship with the client. [23:51]