James Schramko Podcast

Love is not a word we usually associate with selling. It was for Jason, and that’s how his book came about. [2:10]

Selling has gotten a bad rap, but the fact is there’s no avoiding it. [04:56]

What is selling? It’s an energy exchange between conscious beings, says Jason - even when that exchange is made online. [08:45]

How do you inject love into the process of selling? [13:29]

There’s a difference between manipulation and good selling - or is there? [15:47]

Some people are selfish by not charging enough. Jason explains how charging more can let you help your client better. [18:31]

What are the repercussions when you close a sale? [23:09]

Loving your client means knowing and understanding the customer, maybe better than they know themselves. [28:48]

Selling with love means making the best product possible, that solves a problem and that you’ll be proud to sell. [38:41]

Like anything in life, business success comes down to something people don’t talk enough about. [2:00]

Humility is not a trait many associate with entrepreneurs, but to succeed, it can help to be more humble, as Matt and James will tell you. [05:19]

Sometimes you have to park whatever knowledge you think you have, and approach things with a beginner’s mindset. [08:24]

Do you have a vision strong enough to sustain your efforts to succeed? [17:19]

You can get some serious inspiration from Arnie for how to succeed. Matt did. [18:47]

Visualization is not a new concept for James. This is how he learned it and what it’s done for him. [21:06]

Sometimes what you need to see is another person who’s done what you want. [26:32]

Not everything the big guys do is worth emulating. Pick and choose wisely. [31:44]

Winners in business have a long-term perspective. Are you looking to stay the course? [34:07]

What does the word “launch” mean to you? James and Ron ensure we’re on the same page. [03:28]

There are three common reasons launches fail. Knowing them is part of knowing what’s needed for success. [11:29]

If you haven’t got enough eyeballs, you’ll have trouble hitting your target revenue. [18:04]

Ron lays out the three main sequences of a typical launch campaign and what they involve. [23:12]

Is there a recommended period of time you should keep your cart open? [27:04]

How many emails can you send on the last day without becoming a nuisance? [28:00]

This is the kind of team you could likely need for a launch. [28:45]

So how much revenue can you realistically expect from your efforts? [31:03]

If you want business flocking to your door, do whatever it is you offer to the best of your ability. [03:06]

Luck isn’t just what happens to fall into your lap. You can create good fortune for yourself. [04:44]

Are you proactive in creating and offering better solutions? Real winners don’t rest on their laurels. [06:36]

Learning is good. Learning without applying what you learn, however, is pointless and helps no one. [08:09]

Beware of bright shiny object syndrome. It’s boring, behind-the-scenes stuff that sustains and grows a business. [10:16]

Very little success happens overnight. Be ready for long-haul effort and resist the urge to tap out early when things get tough. [12:58]

It’s much easier to reach 1M once you’ve made your first 100K. [17:05]

Perfectionism is the enemy of growth. James and Kan both advocate the minimum viable product that gets things moving fast. [20:13]

Are you being overly conservative in your business efforts? Consider bolder moves, with the long-term payoff in mind. [25:22]

It isn’t a team of A-players you need. It’s a team that works well, that knows you, and that sticks around. [27:43]

This simple step can make your site more valuable. [02:11]

If you’ve never heard of Empire Flippers… [03:43]

Are you just ready to get rid of your business? [07:22]

If you’re looking to sell based on what could be done with your site… [08:45]

There are, in fact, still people who roll the dice when buying. [10:18]

What’s risky? What’s less risky? And what’s too risky? [11:54]

Surely blackhat SEO is a thing of the past? [13:36]

James and Greg talk multiples of profit. [15:27]

You might consider these ways of monetizing your site… [18:02]

Email is still solid in 2022, and it could impact the valuation of your site. [22:19]

When you’ve done a number of things, product creation is the next natural step. [23:53]

So you’re ready to sell. Are there any tricky moves involved? [26:38]

Of course, payment systems have to be transferred. Greg discusses how it’s done. [31:33]

Is there anything James should have asked but didn’t? [34:34]

What can Ilana Wechsler offer that courses and agencies can’t? [02:43]

With all the people Ilana helps with traffic, these are the areas she’s seen them get stuck… [06:35]

People ask a lot of questions concerning paid traffic - here are some of them. [08:25]

When you have the capacity to understand numbers and to communicate, these are the sort of things you may wind up talking about. [11:29]

Stuff can go wrong with new ad accounts - Ilana talks about the fixes. [14:25]

Ever hear of UTM parameters? You probably have and don’t realize how powerful they are. [20:20]

Different traffic objectives require different kinds of campaign treatment. [23:28]

What creatives do and don’t work? [26:30]

When you’ve put in the effort and the conversions don’t materialize… [31:10]

Ilana discusses how to avoid one of her pet hates. [34:39]

In this episode, we’ve got half of a great pair with us. [00:30]

There is a whole market out there that wants to know what Matt knows. [02:21]

When you’re ready to go beyond basics, this is what James’s guest can do for you. [05:41]

Content sites have the potential to earn big - James and Matt discuss how. [12:55]

People have money to invest - the question is how much, and where? [16:43]

When people ask James which biz ops are good, this is what he tells them. [21:03]

A site bought for two grand now makes $30,000 a month! [23:33]

Matt sets certain rules for the advanced investor. [27:09]

A lot of advanced guys don’t realize the size of the asset they’re sitting on. [31:49]

What led Nils to shut down a profitable income stream? [04:33]

James further explores the realizations and factors behind his guest’s big decision. [08:14]

What can be changed? Should you sleep on it? And the immense value of whitespace… [11:57]

Nils’ move meant taking $45K off the table that year. And it was perfectly okay. [15:32]

Authority means being an author. Here’s what Nils did with the book he wrote. [19:21]

When you’ve got a healthy email list, what’s a good thing to send them? [23:46]

It pays to have someone knowledgeable check your stuff. [25:42]

This is something you can do today that will pay huge dividends. [29:14]

A lot of people around Nils didn’t know what he was up to, until it came time to tell his story… [33:54]