Jamie Kern Lima started IT Cosmetics in her living room and grew the company into the largest luxury makeup brand in the country. She sold the company to L'Oréal in a billion-dollar deal and became the first female CEO of a brand in its history. Her love of her customers and remarkable authenticity and belief eventually landed her on Forbes America's Richest Self-Made Women list. Today, she's a mother of two, speaker, and thought leader who is passionate about inspiring and elevating women.  Visit believeit.com to learn more about the book and receive multiple free gifts.