In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Jamie Reynolds—orthodontist, entrepreneur, and co-founder of OrthoFi and Orthodontic Partners—to explore how data-driven decisions and innovative financial systems are reshaping orthodontics.

Jamie shares his expertise on:

• How OrthoFi was born out of necessity during tough economic times in Detroit
• What $5 billion in real-world orthodontic data reveals about patient behavior, financing, and conversion rates
• Why “same-day convenience” (formerly known as same-day starts) drives patient satisfaction and practice growth
• How intelligently flexible financing helps more patients say “yes” without hurting your cashflow
• The shift from gut feelings and anecdotal rules of thumb to transparent, data-backed decisions that scale
• Lessons from building Orthodontic Partners and watching the private equity landscape evolve

Whether you’re a solo practitioner trying to increase starts or part of a larger group navigating growth, Jamie’s perspective will challenge the way you think about patient access, affordability, and the systems that run your practice.

Resources Mentioned in This Episode:

• Level the Curve by Oliver Gelles & Jamie Reynolds – A data-driven guide to practice management.
• OrthoFi – A financial and practice management platform that’s reshaped how orthodontists structure payments and collect revenue.
• Orthodontic Partners – A doctor-led group committed to preserving clinical excellence while enabling scale.
• Reynolds Orthodontics – Jamie’s multi-location practice in Michigan, recognized for clinical innovation and patient-centered care.
• Smiles Change Lives – Nonprofit Jamie supports to expand access to orthodontic care for children from low-income families.

 

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The Burleson Box is brought to you by OrthoFi:

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Click below to learn more:

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