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đ Podcast: Michael Pedersen and Jamie Shea, CMO at Strive Gaming
Jamie has been in gaming since 1994 working for the Venetian, Hard Rock and Caeasars to name a few, then IGT, Draftkings for four years and now CMO for Strive Gaming. We speak about the current state of the US market from a marketing perspective and deep dive into the two sides of player eduction in the US: Learning how to bet and how we ensure players keeps it fun and responsible. Â
Timestamps: Â 00:00 - Sponsors
 00:36 - IntroductionÂ
06:00 - Jamie's Background in GamblingÂ
09:57 - Retail vs. Online GamblingÂ
17:45 - Women in the Gambling IndustryÂ
29:01 - Marketing in the iGaming Industry in 2023Â
46:03 - Player Education and its ImportanceÂ
52:38 - U.S. Operators and Responsible GamingÂ
55:55 - Using Education as a Marketing Opportunity Â
_____Â
This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by:
 Pragmatic Play â Industry-leading content provider.
5
33 ratings
đ Podcast: Michael Pedersen and Jamie Shea, CMO at Strive Gaming
Jamie has been in gaming since 1994 working for the Venetian, Hard Rock and Caeasars to name a few, then IGT, Draftkings for four years and now CMO for Strive Gaming. We speak about the current state of the US market from a marketing perspective and deep dive into the two sides of player eduction in the US: Learning how to bet and how we ensure players keeps it fun and responsible. Â
Timestamps: Â 00:00 - Sponsors
 00:36 - IntroductionÂ
06:00 - Jamie's Background in GamblingÂ
09:57 - Retail vs. Online GamblingÂ
17:45 - Women in the Gambling IndustryÂ
29:01 - Marketing in the iGaming Industry in 2023Â
46:03 - Player Education and its ImportanceÂ
52:38 - U.S. Operators and Responsible GamingÂ
55:55 - Using Education as a Marketing Opportunity Â
_____Â
This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by:
 Pragmatic Play â Industry-leading content provider.
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