From Vision to Creation

Jane Iredale: Founder of Iredale Cosmetics


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Meet Jane Iredale, the visionary founder of Iredale Cosmetics. With over 25 years entrenched in the entertainment industry, Jane's career as a New York City-based casting director, producer, and writer reads like a Hollywood screenplay. From collaborating with iconic figures like Meryl Streep, Glenn Close, and Henry Fonda to working with renowned directors such as Steven Spielberg and Francis Ford Coppola, Jane's footprint in the realm of entertainment is indelible. Yet, amidst the glitz and glamour, she noticed a recurring concern among actors and actresses - the toll traditional makeup took on their skin, jeopardizing their careers. This realization sparked a revolutionary idea.


In 1994, Jane embarked on a new venture, founding Jane Iredale Cosmetics. Inspired by her holistic approach, Jane's inaugural product, Amazing Base Loose Mineral Powder, wasn't just makeup; it was a skincare solution. Formulated with nourishing ingredients, Amazing Base garnered praise from dermatologists and plastic surgeons for its ability to soothe, cover, and protect the skin without compromise.


Despite initial skepticism, Jane's perseverance paid off. Armed with a single case of products, she traversed the streets of Manhattan, stopping at every aesthetician's sign, spreading the word about her groundbreaking creation. One customer at a time, her brand gained momentum, fueled by endorsements from trusted skincare professionals.


Today, Jane Iredale stands as a beacon of clean beauty, offering products that marry clean ingredients with skin-loving benefits and enduring makeup performance. Sold in over 50 countries worldwide, the brand's commitment to inclusivity, philanthropy, and environmental stewardship echoes Jane's ethos of integrity and mindfulness.


Join us as we delve into Jane's remarkable journey, exploring the intersection of beauty, wellness, and entrepreneurship.


Links & Social Handles:

-Jane Iredale Website: www.janeiredale.com

-Proper Placement Marketing Agency Website: www.properplacement.com

-Proper Placement IG: @properplacementmkt

-From Vision to Creation IG: @fromvisiontocreation

-Alexander Schmieding (Host) Instagram: @alexschmieding

Interested in working together? Please email: [email protected]

This podcast is produced and edited by EveryWord Media (https://everyword.media).

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From Vision to CreationBy Alexander Schmieding

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