Cal learns he can be way more persuasive than he ever thought when he sits at The Big Table in the office of Jason Harris, the CEO of Mekanism. Jason’s company has been named the small agency of the year by Ad Age. It has famously linked up with the White House under President Obama to create the “It’s On Us” campaign to raise awareness of sexual assault on college campuses. And Jason’s got a book out called The Soulful Art of Persuasion that a Harvard business professor has called the modern version of Dale Carnegie’s How to Win Friends and Influence People. If you want to learn how to persuade through character as opposed to using numbers and debates, you’re in the right place.