May 06, 2025

Jason Lengstorf - Navigating the Transformation of the Video Production Business

56 minutes

Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business.

Jason's Links:

https://jason.energy/
https://codetv.dev/

AI Summary:

In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.

Chapters:

(00:00) - Introduction and Guest Welcome

(00:08) - Jason Langsdorf's Background

(00:47) - The State of the Video Production Industry

(02:52) - Strategic Video Production

(09:38) - Top of Funnel Growth Strategies

(16:26) - Jason's Approach to Video Production

(23:47) - Specialization and Niche Market

(28:44) - Measuring Campaign Effectiveness

(29:37) - The Importance of Patience and Follow-Through

(30:13) - Qualitative Metrics and Social Listening

(30:36) - The Value of Organic Mentions

(31:14) - Case Study: Microsoft's Image Transformation

(33:54) - Challenges in Sales Processes

(39:34) - The Power of Consistency in Content Creation

(42:59) - Outsourcing Video Production

(44:49) - Finding Your Niche and Adding Value

(53:15) - The Journey to Success

(55:40) - Conclusion and Resources

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

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By Jonathan Stark

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