Ditching Hourly

Jason Lengstorf - Navigating the Transformation of the Video Production Business


Listen Later

Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business.

Jason's Links: 

  • https://jason.energy/
  • https://codetv.dev/

AI Summary:

In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.

Chapters:

  • (00:00) - Introduction and Guest Welcome
  • (00:08) - Jason Langsdorf's Background
  • (00:47) - The State of the Video Production Industry
  • (02:52) - Strategic Video Production
  • (09:38) - Top of Funnel Growth Strategies
  • (16:26) - Jason's Approach to Video Production
  • (23:47) - Specialization and Niche Market
  • (28:44) - Measuring Campaign Effectiveness
  • (29:37) - The Importance of Patience and Follow-Through
  • (30:13) - Qualitative Metrics and Social Listening
  • (30:36) - The Value of Organic Mentions
  • (31:14) - Case Study: Microsoft's Image Transformation
  • (33:54) - Challenges in Sales Processes
  • (39:34) - The Power of Consistency in Content Creation
  • (42:59) - Outsourcing Video Production
  • (44:49) - Finding Your Niche and Adding Value
  • (53:15) - The Journey to Success
  • (55:40) - Conclusion and Resources


  • ----

    Do you have questions about how to improve your business?

    Things like:

    • Value pricing your work instead of billing for your time?
    • Positioning yourself as the go-to person in your space?
    • Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

    Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.


    Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

    To book your one-on-one coaching call, go to:

    https://jonathanstark.com/call

    I hope to see you there!

    ...more
    View all episodesView all episodes
    Download on the App Store

    Ditching HourlyBy Jonathan Stark

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    54 ratings


    More shows like Ditching Hourly

    View all
    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,121 Listeners

    Conversations with Tyler by Mercatus Center at George Mason University

    Conversations with Tyler

    2,453 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    703 Listeners

    The a16z Show by Andreessen Horowitz

    The a16z Show

    1,089 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,264 Listeners

    Founders by David Senra

    Founders

    2,170 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,457 Listeners

    REWORK by 37signals

    REWORK

    210 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    857 Listeners

    My First Million by Hubspot Media

    My First Million

    2,653 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,554 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,927 Listeners

    Deep Questions with Cal Newport by Cal Newport

    Deep Questions with Cal Newport

    1,328 Listeners

    AI and I by Dan Shipper

    AI and I

    33 Listeners

    David Senra by Scicomm Media

    David Senra

    134 Listeners