Jason Levinthal is the founder of LINE skis, and a true pioneer of modern skiing. Two years ago, he left LINE to start a new company called J Skis.

In our conversation, Jason pulls back the curtain on the ski industry—he pulls it waaay back—and talks very bluntly and with full transparency about how the ski industry works, what isn’t working, and what he thinks needs to be done to fix it.

In addition to brass tacks and gory details, J and I also talk about some of the new ski designs he’s experimenting with, what the hardest and easiest things have been about starting his new company, and J reveals what his next company might be. (Spoiler alert: it involves sleds, and he thinks I should go in on it with him.)

Jason has always been known to speak his mind, but I doubt you’ve ever heard him be this unfiltered before:

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