Learn today some of the biggest business secrets from a successful entrepreneur, best-selling author and motivational speaker Jeff Hoffman. Tune in today and listen as Rob and Jeff discuss how businesses are overcoming challenges in the aftermath of the pandemic, how entrepreneurs should be constantly looking for new opportunities and why it is important to surround yourself with people who are smarter than you.

 

KEY TAKEAWAYS

• Many businesses both large and small are facing huge challenges in the aftermath of the COVID-19 pandemic. Larger businesses have begun to slim down their operations which should result in cost reductions for the company. The pandemic has offered a time of reinvention for many businesses, it is an opportunity to reinvent your business to take advantage of ‘the new normal’.

 

• Disruption and chaos should be the alarm clock for an entrepreneur. When disruption and chaos happen, that alarm should have you just out of bed and look at the opportunities everywhere. Big companies that have been in the industry a long time are not as agile as small businesses. This is the time to reinvent and is the opportunity for the small businesses to take huge market share as they are able to adapt to the new conditions way faster than the big companies can.

 

• Often we forget the fact that entrepreneurship is about all industries, not just the technology industry like many people tend to think. Entrepreneurship should be renamed to ‘self-determination.’ it is not a job, it is a mindset. It is the mindset of saying ‘I am going to change the future’. Have the mindset that your product or service can change not only your future but the future of the world. At the heart of entrepreneurship is problem-solving.

 

• You as a leader, cannot scale until you can let go, and you can’t let go until you can empower and trust. In order to be able to power and trust, you must surround yourself with people that are smarter than you. Put in the effort to go and find talented people and spend your time trying to convince them to join you. Surround yourself with people smarter than you, lead from the bottom and not the top. Dedicate time to hunting for talent and taking care of it, not running the company all the time.

 

• Social media is creating a whole new generation of people who think that if people ‘like’ you, the better the world is. We have evolved into this world where people think that self-worth is judged by how many ‘likes’ or ‘followers’ you have rather than the actual merit or impact you have on others. It is better that people have an impact on ten individual people in this world than have a million likes on their social media page. Social media is important, but it is becoming the most important thing and that is a bad sign.

 

• To be disruptive means to not accept the way something has already been done. It is not assuming that just because ‘experts’ before you did it that way that makes it the right way. Don’t accept the rules, leave open the possibility that there might be a better way to do this and give it a shot. You should never fear failure, you should fear not trying. Being disruptive is to actually believe that there might be a better way to do something. Even if all the experts are telling you it is not the way it works, what you should be saying is ‘well it might be soon.’

 

BEST MOMENTS

 “As well as the horrible negatives that came with COVID there is also the positives which gave opportunity everywhere for the people that move fast.”

 

“You don’t have to give money until you have it, but you should give time as soon as you can.”

 

“Do you know who responds to your job postings? People who lost their jobs and need a new one. Do you know who doesn’t respond to your job postings? The best person in the industry.”

 

ABOUT THE GUEST

Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker and bestselling author In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known successful startups, including Priceline.com/Booking.com, uBid.com and more.  Jeff is a frequent keynote speaker, having been invited to speak in over 60 countries. He speaks on the topics of innovation, entrepreneurship, and business leadership, and is the author of the book SCALE, a how-to guide for growing your business. Jeff also teaches innovation workshops to major corporations on a regular basis. Jeff was honoured with the Champion of Entrepreneurship Award from JP Morgan Chase and Citibank, as well as receiving a Lifetime Achievement Award and being inducted into the Entrepreneurs Hall of Fame.

 

[Business, mindset, entrepreneur, disruptors]

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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