Freshly unemployed, Jeff McGuire is diving headfirst into his business Evergood Merch, and is currently in the midst of building out his shop space. He's been printing and producing pins in his chosen niche market for years, and though he isn't new to this industry, he has a fresh clean slate in front of him and is determined to do things right. Andy & Dylan get Jeff's full story and discuss topics such as: Barriers in working with overseas manufacturers, embarrassing yourself in front of customers, company culture, investing in the right equipment, letting employees print their own work, comic con, and firing customers.