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Jeff Weiss will share insights into the opportunity and power of the 55+ market, addressing why older adults are often overlooked or misrepresented in traditional marketing and what brands are missing by ignoring this demographic. He'll unpack findings from Age of Majority's research, including how stereotypes about aging distort consumer strategies and how businesses can better design products, campaigns, and experiences that resonate with active agers, people who are living longer, more vibrant lives and hold significant buying power. Jeff will also discuss practical approaches to influencer and persona-based marketing for older audiences, the evolving behaviors and preferences of people 55+, and how companies can innovate to capitalize on unmet needs and shift outdated perceptions. His talk is both strategic and inspiring, aimed at reframing aging as an opportunity rather than a challenge.

GUEST BIO

Jeff Weiss is the President and CEO and Chief EvAGElist Officer of Age of Majority, a research-driven marketing consultancy dedicated to helping brands and organizations better understand and engage with the 55+ consumer market one of the largest and most economically powerful demographic segments today. With over 30 years of experience in marketing on both the client and agency sides, Jeff has worked with major global brands including Pepsi, Gillette, Dannon, Unilever and Whirlpool. Early in his career, he recognized a blind spot in how older adults were perceived and marketed to, which led him to found Age of Majority to break myths, stereotypes and stigmas around aging in the older consumer landscape. Jeff's work combines research, practical insights, and strategic consulting to drive real business impact and change outdated assumptions about aging in society and commerce.

Website: https://www.ageofmajority.com/