What if the challenges life throws at you aren’t roadblocks but stepping stones to something greater?

Born almost blind, Jennie Coleman never saw the world like others until a miraculous surgery at 13 changed everything. But that was just the beginning. She built a trailblazing career at Bombardier, specializing in corporate strategy and travelling between Montreal, Zurich, Berlin, and Beijing. Then, life threw her another challenge: her daughter Laura, born with an ultra-rare genetic mutation, forever needed care. Jennie could have retreated, but instead, she redefined success.

Jennie left the corporate world, took a leap of faith, and bought a business she knew nothing about—Equifruit, a Fairtrade banana company. And with the same resilience that carried her through every chapter of her life, she turned it into a force for good, fighting for fair wages, sustainability, and ethical trade. 

Jennie's journey—from corporate warrior to purpose-driven entrepreneur—earned her the title of RBC Momentum Award Winner. The Harvard Business School has published a case on her accomplishments, and Jennie has been named Canada's Most Admired CEO by Waterson Human Capital. 

But her story isn’t just about business. It’s about family, and humanity, and someone who sees beyond profit to a higher purpose.

 

To learn more about Equifruit,  https://equifruit.com/en/