This episode is part of our 2021 top episode round-up - it was originally published on 12/01/2021.

In 2021 the most valuable commodity is attention. As marketers, we all seek to earn the attention of our audience. But how often do we consider our own focus while on the job? Are those trips to the water cooler really helping your creativity? Does keeping your email tab open or closed help or hinder communication? In this episode, Jeremy Jensen joins me to discuss flow. Many of us are probably familiar with the concept of flow. "Being in the zone" or "runners high" are common names for this neurologic effect happening inside our brain. In flow, we become focused, more creative, and increase productivity. In fact, studies have found that productivity can be increased 500% when in flow. Most of us probably experience this effect while we're skiing, mountain biking or chasing some adrenaline high. But what if we could trick our brains into flow so that we could get more done? What if we could do a full day's work in half a day? Jeremy is here to tell us that this is possible. Flow state can be triggered with 22 different triggers. Each of which can launch us into sessions of deep, quality, focused work. Follow Jeremy: @jeremyrjensen Produced by: @portsideproductions @backcountrymarketing @coleheilborn