Backcountry Marketing

Jess Anthony | Kickstarter Success and Equality in the Outdoors | Oru Kayak


Listen Later

Oru Kayak made a large splash in 2013 by launching the first folding kayak on Kickstarter. Since then they've launched 5 more models, each with a successful ending. Jess Anthony runs Oru Kayak's marketing efforts and in this episode, we chat about what it takes to launch a successful Kickstarter as well as Jess's mission to increase equal representation for all people in the outdoors.

From the episode: 

"I think you have a platform for communication, for ideas to move, to spotlight work other people are doing, and to contribute to projects they're doing." 

 

 

 

 

...more
View all episodesView all episodes
Download on the App Store

Backcountry MarketingBy Port Side Productions

  • 5
  • 5
  • 5
  • 5
  • 5

5

64 ratings


More shows like Backcountry Marketing

View all
The Rich Roll Podcast by Rich Roll

The Rich Roll Podcast

11,733 Listeners

Adventure Sports Podcast by Curt Linville

Adventure Sports Podcast

510 Listeners

BLISTER Podcast by BLISTER

BLISTER Podcast

493 Listeners

Outside Podcast by Outside

Outside Podcast

2,113 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,251 Listeners

Wild Ideas Worth Living by REI Co-op

Wild Ideas Worth Living

1,256 Listeners

Up First from NPR by NPR

Up First from NPR

55,893 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,328 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,812 Listeners

The Best One Yet by Nick & Jack Studios

The Best One Yet

9,564 Listeners

Consider This from NPR by NPR

Consider This from NPR

5,959 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,309 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,290 Listeners

Plain English with Derek Thompson by The Ringer

Plain English with Derek Thompson

2,181 Listeners

The Surfer’s Journal presents Soundings with Jamie Brisick by The Surfer’s Journal

The Surfer’s Journal presents Soundings with Jamie Brisick

243 Listeners